Teens & Younger Articles

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Smartphones Now Account for 70% of US Digital Media Time

Smartphones Now Account for 70% of US Digital Media Time

Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of total time spent with digital media, per a recent presentation...

Nearly 9 in 10 Parents Say Their Kids Influence Their Purchase Decisions

Nearly 9 in 10 Parents Say Their Kids Influence Their Purchase Decisions

Kids say that family members are one of the top three influencers in their purchasing decisions, and the same might be said when it comes to kids having an influence on their parents’ purchases. According to a report [download page] by NRF, 87% of parents surveyed say...

Teens’ Video Preferences Continue to Evolve

Teens’ Video Preferences Continue to Evolve

For the past few years, US teens have spent the largest portion of their video viewing time with Netflix. But that preference has now changed, as the latest semi-annual teen survey from Piper Jaffray reveals that YouTube has surpassed Netflix to become the video...

Kids Say Their Purchase Decisions Are Swayed More by Social Media Influencers Than by Family

Kids Say Their Purchase Decisions Are Swayed More by Social Media Influencers Than by Family

The amount of money spent advertising to kids has been steadily rising in recent years, with digital channels take an increasing role. Among those digital channels is social media - and a recent study [download page] of more than 4,000 kids between the ages of...

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