Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who's going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association (MPA) has revealed....
Teens & Younger Articles
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1 in 4 American Youth Say They’re Using TikTok
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent...
Affordability and Performance Among Top Gen Z Desires From Product Innovation
With the oldest among Gen Z about to be alive for a quarter of a century this year, many are likely to be shifting their shopping habits and their expectations about brands in a more practical direction than when they were in their teens. When it comes to product...
2019: The Year of A Trillion Music Streams
2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new...
Social Commerce Believed to Be the Top Digital Commerce Channel of the Future
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beliefs are predicated on the fact that the next generations of shoppers will...
US Mobile Device Owners Aren’t Just Discovering Apps Through the App Store
Smartphone apps now account for a whopping two-thirds (63%) of time spent with digital media in the US. So where are consumers discovering the apps they download? The latest research from Comscore reveals that US consumers aren’t just finding apps through the app...
Smartphones Now Account for 70% of US Digital Media Time
Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of total time spent with digital media, per a recent presentation...
What Do Millennials and Gen Z Look for in An Influencer?
Younger Americans have embraced influencers, with about 7 in 10 Gen Z and Millennial consumers reporting that they follow people on social media who could be considered influencers. And, in its survey of more than 2,000 13-38-year-olds, Morning Consult found that the...
Online Video Use Among Tweens and Teens Surges
Recent data indicated that American teens now spend a larger share of their daily video time on YouTube (37%) than on Netflix (35%). But the gap between the two video platforms may actually be more pronounced, according to report [download page] from Common Sense...
Nearly 9 in 10 Parents Say Their Kids Influence Their Purchase Decisions
Kids say that family members are one of the top three influencers in their purchasing decisions, and the same might be said when it comes to kids having an influence on their parents’ purchases. According to a report [download page] by NRF, 87% of parents surveyed say...
Teens’ Video Preferences Continue to Evolve
For the past few years, US teens have spent the largest portion of their video viewing time with Netflix. But that preference has now changed, as the latest semi-annual teen survey from Piper Jaffray reveals that YouTube has surpassed Netflix to become the video...
Kids Say Their Purchase Decisions Are Swayed More by Social Media Influencers Than by Family
The amount of money spent advertising to kids has been steadily rising in recent years, with digital channels take an increasing role. Among those digital channels is social media - and a recent study [download page] of more than 4,000 kids between the ages of...
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
TikTok is Now Teens’ Favorite Social Media Platform
Instagram is the third-favorite, but the most widely used on a monthly basis.
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
An Update on Teens’ Media Use
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.