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Age Gap in Pay-TV vs. SVOD Preference Persists

Age Gap in Pay-TV vs. SVOD Preference PersistsMillennials choose streaming, while all age brackets older than them prefer pay-TV.July 18, 2017

Faced with making a choice between traditional pay-TV and subscription video-on-demand (SVOD) services, a majority (57%) of dual-service users aged 18-65 would choose the former, according to new survey results from The Diffusion Group (TDG). But... READ MORE
US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021Media advertising market sizing and spending outlook for digital, TV, magazines, radio, newspapers, out-of-home, video games, and cinema.July 10, 2017

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our... READ MORE
Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet. July 6, 2017

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
Consumers Now Say They’re More Likely to Share Good Than Bad Experiences

Consumers Now Say They’re More Likely to Share Good Than Bad ExperiencesConsumers are more likely to give feedback directly to a company than to share it on Facebook or Twitter.June 21, 2017

In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US consumers surveyed said they were tight-lipped following a... READ MORE

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