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Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional PlatformsFacebook has the broadest reach as a social news platform, but Twitter has the most news-focused users.September 14, 2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though... READ MORE
Here’s How Marketers Are Deciding Where to Put Their Media Dollars

Here’s How Marketers Are Deciding Where to Put Their Media DollarsAudiences and ROI figure prominently. But where can ROI best be tracked, and whose data can be trusted?September 13, 2017

Go where you audience is. That’s the word from the industry, according to a new study [download page] from Kantar Millward Brown. More than three-quarters of survey respondents said that they look at the channels that best reach their target audience... READ MORE
Exclusive: Broadband Market Surpasses Pay-TV Market in Size

Exclusive: Broadband Market Surpasses Pay-TV Market in SizeTraditional pay-TV losses widened from a year earlier, while the opposite was true for the broadband market.September 7, 2017

The broadband market has topped the pay-TV market in subscriber numbers among the largest providers, according to our analysis of the latest quarterly figures from the Leichtman Research Group (LRG). The top pay-TV providers in the US – which together... READ MORE
TV Universe Grows to 119.6 Million Homes for the Upcoming 2017-2018 Season

TV Universe Grows to 119.6 Million Homes for the Upcoming 2017-2018 SeasonThe TV set is the device with the broadest penetration in US households, and is increasingly being used for digital video viewing.August 29, 2017

After climbing by 2 million homes last year, the number of TV homes in the US has grown by another 1.2 million this year to reach 119.6 million for the upcoming season, according to Nielsen’s latest TV Universe estimates. Some 304.5 million Americans... READ MORE

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