Source: Kantar Media
The latest quarterly TV viewing figures are in, and with another quarter's worth of data to examine, it's possible to see some real trends continuing to emerge in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and the decline appears to be accelerating. Indeed, as the data in the Q1 2015 total audience report [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing any signs of reversing. Read more »
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Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the latest quarterly video trends report [download page] from Digitalsmiths. But growth in this area appears to have slowed, based on a review of past editions of the study. Read more »
There's far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials' $200 billion), Asian-Americans are a force to be reckoned with, according to data cited in a new Nielsen report [download page]. Indeed, given their relatively long life expectancies and young median age, Asian-American households are expected to outspend all other races and ethnicities over their remaining lifetimes, per recent research. Read more »
PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while the outlook for print (at least in print format) is dim. As consumer behavior migrates online, so will advertiser spending, with two notable shifts expected to take place in 2019. Read more »
Amazon.com is this year's top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest Buzz rankings from YouGov. Apple (#2) and Samsung (#5) both improved in cracking the top 5, while Subway (#7) made its first entry into the top 10. In other movements, General Motors stood out as the brand with the largest gain in perception among LGBT consumers (to a relatively neutral perception), while Costco, Trade Joe's, YouTube and Ace Hardware each fell out of the top 10. Read more »
Parents are the top source of health information for teens (13-18), 55% of whom say they get "a lot" of health information from them, according to a study [pdf] from Northwestern University. While one-quarter get a lot of health information from the internet (including 1 in 10 from social media), digital remains behind health classes in school (32%) and doctors/nurses (29%) as a top source of information. Read more »
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.
This month's quick-hit set of top charts includes the following topics: smartphone app download motivations; channels driving calls to businesses; important audience targeting types; email read rates by subject line length; top methods for increasing email CTRs; out-of-home media exposure; content marketing barriers; mobile-only web users; the influence of B2B sales reps; and digital ad spend share, by industry. PLUS: A bonus chart from our new study on purchase influencers.
Customer satisfaction with pay-TV providers has fallen this year to an index score of 63 (on a 100-point scale), down from 65 last year and 68 the year prior, according to [download page] the American Customer Satisfaction Index (ACSI). The pay-TV sector now joins internet service providers (ISPs) at the bottom of the list of 43 industries tracked. Read more »