Category news stream


Pay-TV Market Shrinks in Q3; Broadband Subs Pick Up Steam

November 20, 2014

LRG-Pay-TV-Broadband-Subscription-Trends-in-Q3-Nov2014Source: Leichtman Research Group (Pay-TV / Broadband)

    Notes: The largest pay-TV providers - representing about 95% of the market - shed roughly 150,000 subscribers in Q3, up from a loss of about 25,000 in Q3 2013. By contrast, the largest broadband providers - representing about 94% of the market - gained more than 700,000 high-speed subscribers, up 35% from last year. For the time being, the top pay-TV providers continue to have a larger subscriber base (95.3 million) than the top broadband providers (86.6 million), though that gap is steadily closing. Read more »

    Are TV Audiences Really on the Decline?

    November 19, 2014

    Rentrak-TV-Average-Audience-Trends-Nov2014The topics of TV consumption and cord-cutting have been back in the national conversation with the recent rash of announcements regarding stand-alone streaming services from the likes of HBO and CBS. MarketingCharts has been tracking trends in traditional TV consumption on an age basis for several quarters; now new data from Rentrak's Chief Research Officer Bruce Goerlich adds another dynamic to the discussion. Read more »

    Spending Trends in Data-Driven Marketing and Advertising

    November 13, 2014

    WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014Data's role will grow substantially more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets. The study [download page] finds broad agreement across those markets that the value of data-driven marketing and advertising (DDMA) is growing, and almost three-quarters expect to increase their spending on DDMA next year. Read more »

    Pay-TV Subscribers Who Stream Video More Likely to Upgrade Than Downgrade Service

    November 10, 2014

    TNS-Pay-TV-Service-Changes-by-Streaming-Behavior-Nov2014Recent announcements by HBO and CBS that they will be providing standalone OTT offerings have offered the latest signals of change in the TV business, and many expect those announcements to be the beginning of the end of the pay-TV bundle. These moves provide an interesting backdrop to recent survey results from TNS, which suggest that streaming might not be cannibalizing pay-TV programming. Read more »

    Top Priority For Higher-Spending SMBs? Search Marketing

    November 10, 2014

    BIAKelsey-High-Spending-SMBs-Marketing-Advertising-Priorities-Nov2014Source: BIA/Kelsey

      Notes: Among "SMB Plus Spenders" (those spending at least $25,000 annually on advertising and promotions), around 6 in 10 cite search engine marketing (SEM) and search engine optimization (SEO) count as an extremely or very high priority over the next year, according to BIA/Kelsey's report. In the next tier on the priority scale are email (53.7%), print advertising (53.3%) and analytics/performance assessment (51.6%), while few cite video (40.2%) or discount deals and promotions (38.2%) as a top priority. Read more »

      Top 10 Marketing Charts of the Month – October 2014

      November 6, 2014

      MC-Top-10-OctoberThis month's quick-hit set of top charts includes the following topics: Twitter post engagement rates; Instagram's popularity with teens; email marketing improvements and timing; how brands are falling short, and how they can connect with youth; and B2B content marketing, demand generation, and online commerce.

      Top 10 Multi-Platform TV Websites – October 2014

      November 4, 2014

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

      Top Advertising Channels For Reaching and Engaging Upscale Americans

      November 4, 2014

      ShullmanResearchCenter-Ad-Channel-Rankings-Upscale-Americans-Nov2014US adults with household income of at least $75,000 ("upscale Americans") are more likely to have seen or heard a range of advertising forms than the average American adult, details the Shullman Research Center in a comprehensive survey examining 40 different advertising channels. However, despite their increased reach, these channels don't always garner a higher amount of interest from upscale adults. Read more »

      When Are Mobile Owners Using Apps?

      November 4, 2014

      Nielsen-Situation-Use-of-Mobile-Apps-Nov2014Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations from friends, reveals Nielsen in a recent study. The survey also examined situational use of apps, looking at the occasions when app downloaders can be found using them. Of note, downtime appears to be a key reason for mobile app use. Read more »

      Weekend Reading, 10/31/14

      October 31, 2014

      Pew-Political-Campaign-Outreach-Methods-Oct201480% of registered voters have seen or heard campaign commercials from candidates or political groups, finds the Pew Research Center in a recent report, with 53% of these generally not paying attention to the commercials. Meanwhile, while 65% have received printed mail and 47% a phone call, those figures are down from October 2010. Indeed the only voter contact method to have increased its reach its email (30%, up from 26%). Read more »