Category news stream


Globally, TV Tops Search and Social as News Source

November 30, 2015

Nielsen-Consumers-Preferred-News-Sources-Nov2015Source: Nielsen [download page]

    Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a much more popular source of news among older than younger generations, it's a preferred source for almost half of Gen Z (45%) and Millennial (48%) respondents, topping search (34% and 42%, respectively) in both instances. Read more »

    Thanksgiving Weekend 2015 Stats

    November 24, 2015

    NRF-Thanksgiving-Weekend-Shopping-Intentions-by-Age-Nov2015Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday (74%) is the most popular day, followed by Saturday (49%), Sunday (23%) and Thanksgiving (22%). Read more »

    Traditional Media Consumption Estimates, by Generation

    November 23, 2015

    TNS-Online-Adults-Traditional-Media-Consumption-Nov2015Source: TNS

      Notes: Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending more than double the time with TV (3.4 hours per day) as with TV and video online (1.3 hours), Millennial estimate spending more time with digital than offline TV (2.7 vs. 1.9 hours per day). Read more »

      Friday Research Wrap, 11/20/15

      November 20, 2015

      FreeWheel-Share-Digital-Video-Ad-Views-by-Device-in-Q3-Nov2015More than 1 in 8 digital video ad views for premium content in Q3 came via OTT devices (e.g. Roku, Apple TV, Chromecast), with this representing the fastest increase of the various devices tracked per FreeWheel's latest quarterly report [download page]. Overall, almost half (48%) of ad views came outside of desktop and laptop environments, per the study, up from about one-quarter during the year-earlier period. Read more »

      How Are Large Companies Measuring the ROI of Their TV Campaigns?

      November 19, 2015

      ForbesInsightsSimulmedia-Measuring-Biz-Outcomes-TV-Ad-Campaigns-Nov2015Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%), finds a recent report [download page] from Forbes Insights and Simulmedia, and these are also the outcomes that have increased in importance for the largest share of advertisers over the past 3-5 years. So how are advertisers tying TV advertising to increased sales and other business outcomes? Read more »

      Q3 Pay-TV Subscriber Trends

      November 18, 2015

      LRG-Q3-Pay-TV-Subscriber-Trends-2012-2015-Nov2015Source: Leichtman Research Group (LRG) Notes: Net subscriber losses widened for the pay-TV industry in Q3, as the 13 largest providers - representing around 95% of the market - shed more than 190,000 subscribers. That's up from a contraction of slightly fewer than 150,000 during Q3 2014 and of only ~27,00 in Q3 2013. While the top telephone companies had their worst quarter since they launched services in 2006, the top cable companies had the fewer third-quarter losses since 2006. Read more »

      What Drives Sponsored Social Messaging Effectiveness for Consumers?

      November 17, 2015

      IZEA-Sponsored-Social-Message-Effectiveness-Nov2015Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA, which surveyed slightly more than 1,000 Americans aged 18-70, 36% of whom had noticed Sponsored Social content in the past year. In fact, this group of consumers rates only TV ads as highly as they do Sponsored Social messages. Read more »

      Which Brands Are Offering Consumers the Simplest Experiences?

      November 12, 2015

      SiegelGale-Top-10-US-Brands-by-Simplicity-Index-Nov2015Almost two-thirds (63%) of consumers surveyed across 8 global markets say they would pay more for a simpler experience from a brand, and close to 7 in 10 would be more likely to recommend a brand because it provides simpler experiences and communications, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report. Read more »

      Top 10 Multi-Platform TV Websites – October 2015

      November 9, 2015

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

      Friday Research Wrap, 11/6/15

      November 6, 2015

      SIAAABM-B2B-Media-Indus-Revenues-H1-2015-Nov2015B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014's growth rate. Events continue to capture the largest share of B2B media and information industry spending, up by 4.5% to almost $6.3 billion (or about 45% of the total). Print advertising declined by 5.6% (to $3.2 billion), while digital advertising continued its strong growth (+14.7% to $3.1 billion), surpassing print for the first time during Q2. Read more »