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Weekend Reading, 5/29/15

May 29, 2015

BrandZ-10-Most-Valuable-Global-Brands-May2015Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable Global Brands" report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared past Google's $173.7 billion value (+9%). Read more »

Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities

May 26, 2015

OAAA-Media-Exposure-Before-Smartphone-Activities-May2015Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. Read more »

Consumers’ Spending Trends, by Category

May 22, 2015

Gallup-Consumer-Spending-Trends-in-Q12015-May2015Source: Gallup

    Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup. Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that "Americans continue to spend more on things they need, but not on things they want." Read more »

    Pay-TV, Broadband Subs Continue Moving in Opposite Directions

    May 20, 2015

    LRG-Pay-TV-Broadband-Subscription-Trends-in-Q12015-May2015Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from LRG. The results indicate that the top broadband providers – representing roughly 94% of the market – added about 1.2 million subscribers in Q1 2015, bringing their total to 88.5 million. Cable companies had a particularly strong quarter, with a net gain of slightly more than 1 million subscribers, their largest net add since Q1 2008. Read more »

    Which Marketing Channels Drive Phone Calls to Businesses?

    May 19, 2015

    Invoca-Top-Marketing-Channels-Driving-Phone-Calls-May2015Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls? Read more »

    Consumers: Pay-TV Valued, but Changes Wanted

    May 12, 2015

    Deloitte-Pay-TV-Subscription-Preferences-May2014Roughly two-thirds of US adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey [pdf] conducted by YouGov, and two-thirds of those mainly use a monthly subscription service via a cable or satellite provider. While pay-TV continues to enjoy wide penetration albeit gradual subscriber losses, the chorus calling for à-la-carte pricing appears to be growing louder. Read more »

    Top 10 Multi-Platform TV Websites – April 2015

    May 11, 2015

    Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

    1 in 6 TV Viewers Said to Share Content About Shows Online

    May 7, 2015

    ShareThis-Social-TV-Engagement-by-Show-Type-May2015Some 16% of TV viewers on average share content about the shows they're watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis. The study finds that this sharing also leads to TV tune-in, as users who click on shared content about TV series show an above-average inclination to convert to viewers. Read more »

    Top 10 Marketing Charts of the Month – April 2015

    May 5, 2015

    MC-Top-10-Charts-Apr-2015-EntryThis month's quick-hit set of top charts includes the following topics: the number of Millennials in the US; the "ideal" customer experience; direct media ROI benchmarks; digital marketers' top priorities; B2B form downloads; online ad spend trends; e-commerce share of retail sales; major media consumption estimates; teens and social media; and American's attitudes to direct mail.

    Weekend Reading, 5/1/15

    May 1, 2015

    Pew-Key-News-Media-Audience-Trends-May2015The Pew Research Center has released its latest annual "State of the News Media" report, a wide-ranging and comprehensive summary of news media trends across various platforms. While one of the highlights relates to mobile comprising a majority of visits to 39 of the top 50 digital news websites, the report also points to legacy platforms being "by no means abandoned," with an uptick in network and local TV news audiences. Read more »