Advertisement
Category news stream

Television

World Cup 2014 Sponsors and Viewership Data (Updated)

July 18, 2014

AceMetrix-World-Cup-TV-Ads-Performance-July2014With the World Cup over, it's time to take a look back at some of its key themes for marketers. How did sponsors' ads fare? How much buzz was there on social media? (Hint: a lot.) Which brands picked up the most followers on social media? The data suggests that while it was an exciting event for viewers, sponsors came out with mixed results. For example, World Cup-related TV ads tended to resonate only with those interested in the event, and while almost half of the most-shared video ads so far this year are related to the event, non-sponsors tended to see more activity than sponsors. Read more »

Advertisement

TV Binge-Viewers Hold Mixed Attitudes to Advertising

July 16, 2014

Annalect-TV-Binge-Viewers-Attitudes-to-Ads-July2014Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don't have to watch ads, and slightly more than half think that ads have no place in the binge-viewing experience, finds Annalect [download page] in newly-released survey results. At the same time, binge-viewers responding to the survey were twice as likely as those who don't binge-view to say they often discuss ads with their friends and family and share ads via social media, suggesting that they are receptive to advertising in general. Read more »

Which Types of Ads Do College Students Pay Attention to?

July 15, 2014

re-fuel-College-Students-Attention-to-Ads-July2014Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family. But beyond word-of-mouth, traditional media such as TV ads and posters and billboards also generate a significant amount of attention from college students, according to the latest annual "College Explorer" study [download page] from re:fuel. And while ads on social media sites draw the most attention of the various digital channels identified, banner ads are relatively ignored. Read more »

Global Internet Users 3 Times More Likely to Watch TV Daily Than Online Video Content

July 15, 2014

TNS-Daily-Reach-TV-v-Online-Video-July2014Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency, according to results from a TNS survey of more than 55,000 internet users around the world. The US results largely hewed to the global average, with three-quarters watching TV daily compared to 24% watching video daily on a PC, laptop, tablet or mobile. Read more »

Advertisement

Which Advertising Channels Have the Biggest Purchase Influence on Consumers?

July 8, 2014

Ad-Influence-Entry-ChartMarketers are increasing their spending on digital advertising at a rapid rate, and many CMOs predict that digital media will soon capture upwards of three-quarters of marketers' budgets. But do consumers believe that online ads are as effective as traditional media in influencing their purchase decisions? A new MarketingCharts Debrief, "Advertising Channels With the Largest Purchase Influence on Consumers" [download page] builds on existing research by examining the stated purchase influence of various ad channels across a range of demographic groups. Read more »

Online Political Ad Spend in the US Forecast to Approach $1B in 2016

July 8, 2014

Borrell-US-Online-Political-Ad-Spending-2008-2016-July2014

    Source: Borrell Associates [download page]
      Notes: Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell's report, with the bulk spent on broadcast TV. Still, online political ad spend is expected to soar to almost $1 billion in the 2016 Presidential election year, at which point online will near 8% of political ad dollars (including spending on direct mail and telemarketing). To put that in perspective, though, online ad revenues are projected to reach $57 billion in 2016, so political ad spend would be just a fraction of that amount. Read more »

      Are Young People Watching Less TV? (Updated – Q1 2014 Data)

      July 7, 2014

      Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q12014-Jul2014[Editor's Note: This is the latest quarterly update to this article, this time containing Q1 2014 data and trend analysis.] The results are in, so to speak, and with several quarters' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and they watch a lot less than older Americans. And, as the data in this latest cross-platform report [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo is intensifying again. Read more »

      Fewer Americans Report Cutting Back on Pay-TV, Print Subscriptions

      July 7, 2014

      Harris-Americans-Small-Ticket-Cutbacks-Jul2014Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago, finds Harris Interactive in its latest survey of spending and saving behavior. That extends to their media subscriptions: the June survey found 24% reporting having canceled one or more magazine subscriptions during the prior 6 months, down from 29% a year earlier. Similarly, fewer reported having canceled a newspaper subscription (13% vs. 18%). Read more »

      Top 10 Marketing Charts of the Month – June 2014

      July 3, 2014

      MarketingCharts-Top-10-Charts-of-June-2014This month's quick-hit set of top charts [pdf] features the following topics: traditional media and online advertising forecast; population estimates for popular age brackets; age distribution of Instagram's mobile audience; the fundamental changes coming for marketing; marketers' strategic priorities; the most important requirements for analytics; what sets digital optimization leaders apart; LinkedIn content consumption benefits; and how brands can connect with interests-driven consumers. Read more »

      Who’s Regularly Going Online While Watching TV?

      July 3, 2014

      IABProsper-Age-Gender-Distribution-of-Media-Multitaskers-July2014

        Source: IAB / Prosper Insights & Analytics [pdf]
          Notes: Some 43% of US adults regularly go online while watching TV, and these "media multitaskers" tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample.
            Related: Media Multitaskers More Likely to Watch, Respond to TV Ads Read more »