Category news stream


Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?

October 21, 2014

AdvertiserPerceptions-Funding-Sources-Mobile-Ad-Budgets-Oct2014Source: Advertiser Perceptions

    Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser Perceptions, print budgets are most susceptible to cannibalization, as 41% of respondents (all representing large advertisers and all with some involvement in mobile advertising) are using these budgets to fund additional mobile advertising dollars. Mobile ad funding is also coming from an overall expansion of advertising budgets (38%), TV ad budgets (34%) and digital display budgets (32%). Read more »

    It’s Q4. Do You Know Where Your Target Demographic Is?

    October 20, 2014

    Experian-Cable-TV-Viewers-by-Age-2014v2009As the end of this year approaches, marketers are already planning for 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences is becoming more critical than ever. A new MarketingCharts Debrief, Media Audience Demographics, provides essential data for marketers by breaking down the demographics of various media channels. Read more »

    Weekend Reading, 10/17/14

    October 17, 2014

    comScore-Most-Important-TV-Content-Genres-Oct2014With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »

    More Data Indicates That Consumers Want TV on Their Own Schedules

    October 16, 2014

    comScore-Drivers-Online-TV-Viewing-Oct2014Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of online video viewing. That's one of the chief takeaways from a new comScore report [download page] based on a survey of more than 1,100 online adults. Read more »

    Share of Time Spent Watching Original TV Series, by Platform

    October 15, 2014

    comScore-Original-TV-Series-Viewing-by-Platform-Oct2014Source: comScore [download page]

      Notes: Online Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up. Desktops and laptops are the next-most preferred platform for each group, accounting for an estimated 19% of time spent watching original TV series among Millennials. Overall, more than 8 in 10 Millennials and more than 9 in 10 adults aged 35 and older have watched original TV series on traditional TV during the past month, while close to half of Millennials have watched on desktops and laptops (44%) and tablets (49%). Read more »

      Weekend Reading, 10/10/14

      October 10, 2014

      PiperJaffray-US-Teens-Wallet-Share-by-Category-Oct2014Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest "Taking Stock With Teens" survey. Clothing (21%) and food (20%) occupy the largest portions of the teen wallet, followed by accessories/personal care (10%), car (9%) and shoes (9%). Looking back over the past decade, the survey notes that clothing's wallet share has dropped, while food and electronics have grown. Parents contributed roughly two-thirds of teen spending, per the latest report. Read more »

      Are Advertisers Ignoring African-American Media?

      October 8, 2014

      Nielsen-Top-Industries-African-American-Media-Spend-Oct2014African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media, details Nielsen in a recent study [download page], with this imbalance relatively unchanged from last year. The report notes that a growing share of African-American households earn at least $50,000, and that this consumer segment's purchasing power is growing. Read more »

      Top 10 Multi-Platform TV Websites – September 2014

      October 7, 2014

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

      1 in 4 Consumers Use Tablets to Watch TV or Movies Weekly

      October 7, 2014

      AltmanVilandrie-Tablets-and-Weekly-Video-Viewing-Oct2014Source: Altman Vilandrie & Company

        Notes: Table ownership increased from 40% in 2013 to 50% in this year's study, finds Altman Vilandrie & Company, while the proportion of consumers watching TV or movies on tablets on a weekly basis has grown from 17% to 26%. The report also notes that smartphone video viewers are a valuable segment, with the vast majority viewing paid online video weekly. Interestingly, only about 5% of TV households don't subscribe to cable TV as a result of online video, and more than 6 in 10 non-subscribers under age 35 plan to subscribe to cable in the next 5 years. Read more »

        The Local Marketing Landscape: What’s Working?

        October 6, 2014

        BrandMuscle-Local-Marketing-Lanscape-Oct2014Traditional media remains a significant part of the local marketing mix, but adoption of the various tactics on offer is hindered by cost, finds BrandMuscle [download page] in a recently-released study. Results from the survey also indicate that digital marketing, while scoring high satisfaction rates, tends to be seen as too complicated or time consuming by those not using it. Read more »