Category news stream

Television

Weekend Reading, 10/31/14

October 31, 2014

Pew-Political-Campaign-Outreach-Methods-Oct201480% of registered voters have seen or heard campaign commercials from candidates or political groups, finds the Pew Research Center in a recent report, with 53% of these generally not paying attention to the commercials. Meanwhile, while 65% have received printed mail and 47% a phone call, those figures are down from October 2010. Indeed the only voter contact method to have increased its reach its email (30%, up from 26%). Read more »

Trust in News Media Types, by Generation

October 30, 2014

Harris-Trust-in-News-Media-Types-by-Generation-Oct2014Source: Harris Interactive

    Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the fewest (61%) respondents, chiefly due to a lack of trust among Matures (69+). Interestingly, Baby Boomers (50-68) have the most trust in each news media type save for online-only news sites, where they trail Gen Xers (38-49) by a slight margin. Read more »

    B2B Demand Gen Channels Ranked by Cost-per-Lead

    October 27, 2014

    SoftwareAdvice-B2B-Cost-per-Lead-by-Channel-Oct2014Which channels provide the lowest costs-per-lead for B2B marketers? Given that a recent Ascend2 report found that the majority of marketers are seeing steady or increasing costs-per-lead, a new report from Software Advice provides timely and intriguing data on the performance of various channels. Read more »

    TV Multitasking Continues to Grow

    October 23, 2014

    TiVo-Share-TV-Viewing-Time-Spent-Multitasking-Oct2014Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of their TV time is spent with their primary focus on the TV show even while multitasking, up from 39% last year. Read more »

    Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?

    October 21, 2014

    AdvertiserPerceptions-Funding-Sources-Mobile-Ad-Budgets-Oct2014Source: Advertiser Perceptions

      Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser Perceptions, print budgets are most susceptible to cannibalization, as 41% of respondents (all representing large advertisers and all with some involvement in mobile advertising) are using these budgets to fund additional mobile advertising dollars. Mobile ad funding is also coming from an overall expansion of advertising budgets (38%), TV ad budgets (34%) and digital display budgets (32%). Read more »

      It’s Q4. Do You Know Where Your Target Demographic Is?

      October 20, 2014

      Experian-Cable-TV-Viewers-by-Age-2014v2009As the end of this year approaches, marketers are already planning forĀ 2015. And as marketing becomes an increasingly audience-focused affair, understanding the demographic profile of media audiences is becoming more critical than ever. A new MarketingCharts Debrief, Media Audience Demographics, provides essential data for marketers by breaking down the demographics of various media channels. Read more »

      Weekend Reading, 10/17/14

      October 17, 2014

      comScore-Most-Important-TV-Content-Genres-Oct2014With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it's well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows. The real gap is for live sports, which pay-TV subscribers are twice as likely to consider important as their non-subscriber counterparts. Read more »

      More Data Indicates That Consumers Want TV on Their Own Schedules

      October 16, 2014

      comScore-Drivers-Online-TV-Viewing-Oct2014Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of online video viewing. That's one of the chief takeaways from a new comScore report [download page] based on a survey of more than 1,100 online adults. Read more »

      Share of Time Spent Watching Original TV Series, by Platform

      October 15, 2014

      comScore-Original-TV-Series-Viewing-by-Platform-Oct2014Source: comScore [download page]

        Notes: Online Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV, compared to 84% for online adults aged 35-54 and 90% for those aged 55 and up. Desktops and laptops are the next-most preferred platform for each group, accounting for an estimated 19% of time spent watching original TV series among Millennials. Overall, more than 8 in 10 Millennials and more than 9 in 10 adults aged 35 and older have watched original TV series on traditional TV during the past month, while close to half of Millennials have watched on desktops and laptops (44%) and tablets (49%). Read more »

        Weekend Reading, 10/10/14

        October 10, 2014

        PiperJaffray-US-Teens-Wallet-Share-by-Category-Oct2014Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest "Taking Stock With Teens" survey. Clothing (21%) and food (20%) occupy the largest portions of the teen wallet, followed by accessories/personal care (10%), car (9%) and shoes (9%). Looking back over the past decade, the survey notes that clothing's wallet share has dropped, while food and electronics have grown. Parents contributed roughly two-thirds of teen spending, per the latest report. Read more »