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Television

Streaming and Cord-Cutting: Is There A Link?

April 22, 2014

Centris-Cord-Cutting-Intentions-Streamers-Apr2014Conventional wisdom would have it that consumers who stream video are more likely to cancel their pay-TV services. But a couple of new reports offer mixed signals about the link between streaming and cord-cutting. On the one hand, data from Centris Marketing Science suggests that pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don't stream. On the other hand, a report from Experian Marketing Services [download page] finds that households with Netflix or Hulu accounts are more likely than average to have cut the cord. Read more »

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Digital Estimated to Capture Almost Half of US Adults’ Daily Media Time

April 22, 2014

eMarketer-Share-Media-Consumption-by-Medium-2010-2014-Apr2014

    Source: eMarketer
      Notes: The eMarketer estimate sees digital media occupying 47.1% of US adults' daily media time this year, on par with the combination of TV (36.5%) and radio (10.9%). TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group. The fastest growth is attributed to mobile non-voice activities, projected to capture almost one-quarter of daily media time this year, up from about one-fifth last year. Meanwhile, print is down to only 3.5% of daily time, less than half of 2010's total (7.7%). Read more »

      Who’s Still Watching Live TV? (Most People.)

      April 17, 2014

      Ipsos-Americans-Typically-Watching-Live-TV-Apr2014A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned way: live on TV. According to survey results from Ipsos Open Thinking Exchange (OTX), that's the typical viewing method for 81% of Americans; a separate study from BroadStream Solutions similarly finds that roughly 8 in 10 American adults are watching live TV. Predictably, though, live TV viewing skews towards an older audience. Read more »

      Cable Companies Now Have as Many Broadband as Pay-TV Subscribers

      April 16, 2014

      LRG-Broadband-Pay-TV-Subs-in-2013-Apr2014

        Source: Leichtman Research Group
          Notes: While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers. As a result, they now have roughly an equal number of broadband (49.3 million) and pay-TV (49.6 million) subscribers. Overall, the top multi-channel video providers had about 94.6 million subscribers, while the top broadband providers (many of these companies falling in both groups) had more than 84 million. Read more »
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          TV Content Viewers Claim One-Fifth of Viewing Time is Spent Streaming

          April 14, 2014

          Horowitz-TV-Content-Viewing-Alternative-Platforms-2012-2014-Apr2014

            Source: Horowitz Associates
              Notes: The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%). The report finds that more than 6 in 10 TV content viewers either own a smart TV or are able to stream content to their TV. Respondents streaming broadband content to their TV claim to be spending 30% of their viewing time doing so. Meanwhile, a new report from The Diffusion Group forecasts legacy TV to decline from 90% of all video viewed last year to about two-thirds in 2020. Read more »

              TV-Related Queries on Google and YouTube Are on the Rise

              April 14, 2014

              Google-Growth-in-TV-Related-Activites-on-YouTube-Google-Apr2014

                Source: Google
                  Notes: A variety of TV-related activities on Google and YouTube are growing rapidly, according to Google, with TV-related searches on YouTube up 54% during May-December 2013 over the comparable year-earlier period. The study also finds that during 2013, there were more than 7 pieces of community-generated content on YouTube related to each piece of content uploaded by a show's network.
                    Related: Top 10 Multimedia Websites – March 2014

                    Top Drivers of Global Ad Spending Growth, From 2013 Through 2016

                    April 9, 2014

                    ZenithOptimedia-Contribution-Global-Ad-Spend-Growth-by-Medium-2013-2016-Apr2014

                      Source: ZenithOptimedia
                        Notes: The $31.6 billion in additional mobile ad spend is actually marginally less than Zenith Optimedia's previous forecast, while TV's forecast has been slightly upgraded. Nevertheless, mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016. Meanwhile, by that time, desktop internet spending will have grown to rival print (magazines and newspapers combined) in share of total ad spend (19.5% and 20.1%, respectively). Read more »

                        Pay-TV Subscription Trends Among Millennials

                        April 8, 2014

                        Centris-Millennials-Pay-TV-Subscriptions-Q42013-Apr2014

                          Source: Centris Marketing Science
                            Notes: In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV. Among current subscribers, just 6% of Millennials (18-34) plan to cut the cord in the next 3 months, consistent with reports of low cord-cutting activity overall last year. Just 2% of Millennials without pay-TV are considering subscribing in the next 3 months, though. Read more »

                            Most Popular Sources of Local Shopping Info, by Age Group

                            April 7, 2014

                            BIAKelsey-Sources-Consumers-Use-Local-Shopping-Apr2014

                              Source: BIA/Kelsey
                                Notes: The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first. Other data shows that Millennials and Gen Xers are far more likely than Baby Boomers to use smartphones and tablets for local shopping. While each generation makes the majority of its local purchases in-store, that average is more pronounced among Boomers (74.2%) than Millennials (55.7%). Read more »

                                Top 10 Marketing Charts of the Month – March 2014

                                April 4, 2014

                                MarketingCharts-Top-10-Charts-of-March-2014This month's quick-hit set of top charts features the following topics: youth and TV; time spent accessing the internet, by device; primary roles of various marketing channels; email timing; B2B website must-haves; Millennials and their views on brand loyalty and social issues; popular social platforms for youth; and video marketing influence and distribution channels. Read more »