Source: Temkin Group
Subscribe now to keep up with Television trends and other useful marketing and media data. Get our clear charts and concise research summaries in your inbox, in an easy-to-read format on any device.
More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends' lives and Twitter use more to see what's "trending." Read more »
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending. Read more »
Reputation matters to a majority "opinion elites" in the US, with 54% reporting having decided to not to do business with a company because of something they learned about how it conducts itself, according to recently-released survey results from Nielsen. In fact, "opinion elites" from the US were more likely than those from any other of the 16 countries surveyed to have stopped doing business with a company on account of its reputation, significantly outpacing the global average of 37%. Read more »
The latest TV viewing figures are in, and with 4 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and 2014 appears to be the year in which those declines accelerated. Indeed, as the data in the Q4 2014 total audience report (previously cross-platform report) [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing any signs of reversing. Read more »
Source: Nielsen [download page]
This month's quick-hit set of top charts includes the following topics: smartphone penetration growth; Millennials' tech expectations; future trends impacting marketers; generational screen preferences; Boomers' spending trends; brands best meeting consumers' expectations; digital revenue drivers; B2B content marketing; and B2B frustration with vendors.
Source: Leichtman Research Group
A majority (56%) of CMOs from around the world want to influence product and market strategy, and close to half aspire to influence corporate strategy, finds a new study [download page] from Forbes Insights in association with gyro and SAP that's based on a survey of 318 CMOs from around the world. The report segments CMOs into 6 distinct profiles but finds that despite their differences, CMOs are mostly united in being increasingly data-driven and aspiring to influence strategy. Read more »