Category news stream


Which Industries Lead in Consumer Perception?

August 28, 2015

Gallup-Consumer-Ratings-Industries-Sectors-Aug2015Source: Gallup

    Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minutes % negative) of +59 points is almost double-digits ahead of restaurants (+50), the next-highest rated. Some other industries with strong net positive perception include travel (+37), retail (+34), automotive (+27) and publishing (+20), while TV and radio (+12) and advertising and public relations (+7) sit further down the list but still in the green. Read more »

    Pay-TV Net Subscriber Losses Largest For A Q2; Still Minimal

    August 24, 2015

    LRG-Q2-Pay-TV-Subscriber-Losses-2011-2015-Aug2015Source: Leichtman Research Group (LRG)

      Notes: The 13 largest pay-TV providers in the US, which represent roughly 95% of the market, together shed nearly half a million subscribers in Q2, per LRG data. While the second quarter is a traditionally slow one, this year's net loss is larger than the previous "low-water mark" from Q2 2013 (~ -360,000). Interestingly, cable companies suffered their smallest subscriber losses since Q2 2008; by contrast, telephone companies' net addition of just 4,000 subscribers was their worst performance for any quarter. Read more »

      Games and Music the Preferred App Categories Among Older Teens

      August 20, 2015

      RefuelAgency-Preferred-App-Categories-Older-Teens-Aug2015A majority of "Millennial teens" (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media recommendations (35%) or an online video (34%), finds Refuel Agency in a recent survey [download page]. The results support earlier research among the 18-64 population, which similarly found word-of-mouth to be a key driver of app downloads. Read more »

      Top 10 Multi-Platform TV Websites – July 2015

      August 17, 2015

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

      US LGBT Media Habits, by Age and Gender

      August 17, 2015

      CMI-US-LGBT-Media-Habits-Aug2015Source: Community Marketing, Inc. (CMI) [download page]

        Notes: LGBT websites and blogs remain the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according to CMI's latest annual survey, which finds network and cable TV again the most commonly consumed form of media among Boomers. Interestingly, among Gen Xers and Boomers, LGBT websites and blogs are far more popular among men than women, as are LGBT mobile apps. Read more »

        Friday Research Wrap, 8/14/2015

        August 14, 2015

        HarrisPoll-Kids-Media-Consumption-Increases-During-Summer-Aug2015Kids' media consumption goes up during the summer, particularly when it comes to movies and TV, say parents responding to a Harris Poll survey. The report is one of a few recent studies examining kids' media consumption. Read more »

        Top 10 Marketing Charts of the Month – July 2015

        August 6, 2015

        MCTop10July-EntryThis month's quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers' top purchase influencers; trust in branded content; ad spend trends in Q1; B2B social marketing challenges; top future B2B opportunity; effective lead generation tactics; use of behavioral research; and device share of digital media time. Read more »

        Top Reasons Why Consumers Don’t Watch TV on the Go

        July 29, 2015

        Arris-Top-Reasons-Not-Watching-TV-On-the-Go-July2015Source: Arris [download page]

          Notes: Mobile TV - defined as watching TV services while away from home on a smartphone, tablet or laptop - is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. For example, 30% of those aged 65 and older reported watching at least sometimes, up from 19% the previous year. Among those not watching, the screen being too small (26%) was the leading reason, though youth were most likely to complain about mobile data costs being too expensive. Read more »

          Majority of TV Households With Kids Watch OTT Content Via Connected TVs

          July 27, 2015

          GfK-Connected-TV-OTT-Viewing-July2015Source: GfK

            Notes: 4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player (23%), reveals GfK in a recent study. The results indicate that TV households with kids under 18 (54%) are far more likely than those without kids (34%) to watch OTT content via a connected TV, with the former particularly apt to watch via an internet-connected VGS console (32%). Not too surprisingly, TV households with at least one Millennial (18-34; 58%) and those with at least one Gen Xer (35-49; 53%) also demonstrate an above-average likelihood to watch OTT content via a connected TV. Read more »

            Global Ad Spend Trends Forecast by Medium, 2015-2016

            July 24, 2015

            Warc-Global-Ad-Spend-Trends-Forecast-by-Medium-2015-2016-July2015Source: Warc

              Notes: Global advertising spending will grow by 2.3% this year (current prices), a forecast slashed from December 2014's predicted 4.8% growth, says Warc, based on an analysis of 12 countries that make up 75% of ad expenditures tracked by the company. Online (+16.1%), cinema (3.2%) and outdoor (+0.3%) are the only media expected to see an increase in spend this year. Next year, online ad growth is forecast to be slower (+12.9%), while TV rebounds to positive growth (+2.5%) presumably on the back of Political and Olympic spending. Read more »