Category news stream


Super Bowl 2015 Advertising: Viewer Attitudes and Spending Trends

January 29, 2015

NRF-Viewers-Opinions-Super-Bowl-TV-Ads-2015-v-2008-Jan2015The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds. This article provides a quick look at some of the research that has emerged in the past few weeks surrounding the event, including advertiser spending and consumer attitudes to Super Bowl spots. Read more »

Customer Service Pain Points Still Driving Consumers Away

January 27, 2015

Accenture-Customers-Main-Reasons-for-Switching-Providers-Jan2015Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is up from 51% in 2013 and 46% in 2012, though the most recent study tracked switching behavior in an additional industry (health care providers), which may have had an impact on the results. Read more »

Traditional Media No Longer Most Trusted For News and Information

January 26, 2015

Edelman-Most-Trusted-Sources-General-News-Info-Jan2015Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 "informed publics" aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over newspapers and TV as the first source for general information and the source used by most to confirm and validate news. Read more »

Amazon Tops US Brand Buzz Rankings, Again

January 20, 2015

YouGov-Top-US-Brand-Buzz-Rankings-in-2014-Jan2015YouGov has released its US Buzz Rankings list for 2014, revealing that Amazon enjoys the best public perception for the second consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive. Read more »

2014’s Most Memorable Ads Among Millennials

January 19, 2015

Nielsen-Most-Memorable-TV-Ads-Among-Millennials-in-2014-Jan2015Source: Nielsen

    Notes: Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy's spot, "Pretzel Bacon Cheeseburger Be With You Song" emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times more likely to be remembered and associated with the right brand among Millennials than the typical ad. Nielsen also notes that food ads comprised 8 of the top 10 ads among African-American Millennials and 9 of the top 10 among Hispanic Millennials, though they didn't have quite the same appeal among Asian-Americans of this age, who only placed 3 in their top 10. Read more »

    SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve

    January 15, 2015

    BrightLocal-SMBs-Most-Effective-Customer-Acquisition-Channels-Jan2015Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12 online and offline channels, 28% indicated W-O-M to be their most effective, up from 26% the previous year. Online marketing channels - which appear to be gaining in appeal among respondents - comprised the next 3 most-effective. Read more »

    Top 10 Multi-Platform TV Websites – December 2014

    January 14, 2015

    Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

    Top TV and Video Advertisers of 2014

    January 8, 2015

    AceMetrix-Top-TV-Advertisers-of-2014-Jan2015Despite declines in viewership, TV is still one of the most influential channels in the US. So which brands outperformed their competitors last year? Ace Metrix has issued its latest annual list of the brands that aired the most effective ads in relation to their competition – with some familiar names scoring highly. Read more »

    Few Consumers See Pay-TV As Their Dominant Video Content Source in 2020

    January 7, 2015

    Irdeto-US-Adults-Primary-Video-Viewing-Sources-in-2020-Jan2015For US adults, internet TV services are a more likely future content source than satellite pay-TV, according to a newly-released survey from Irdeto. Interestingly, user experience was cited as one of the key factors by those planning to watch mostly internet TV and by those seeing pay-TV as their primary viewing source in 2020. Read more »

    Top 20 Marketing Charts of 2014

    January 6, 2015

    MC-Top-20-2014-EntryThe marketing industry continues to change apace. This collection of our most popular charts of 2014 contains some of the year's biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: e-Commerce and the customer journey; traditional media; demographics and brand connections; digital media; and future trends.