Category news stream


Sizing Up US Media Reach

March 30, 2015

Nielsen-US-Media-Reach-Mar2015Source: Nielsen

    Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month. Read more »

    The Most – and Least – Trusted Companies in America

    March 27, 2015

    TemkinGroup-Top-and-Bottom-Cos-Trust-Ratings-Mar2015Source: Temkin Group

      Notes: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Read more »

      Why Do Millennials Use Facebook and Twitter?

      March 24, 2015

      MediaInsightProject-Millennials-Main-Reasons-Facebook-Twitter-Use-Mar2015More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends' lives and Twitter use more to see what's "trending." Read more »

      US Ad Spending Trends in 2014

      March 24, 2015

      Kantar-Ad-Spend-Trends-by-Medium-in-2014-Mar2015After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending. Read more »

      Weekend Reading, 3/20/15

      March 20, 2015

      Nielsen-Influence-Corp-Reputation-Opinion-Elites-Mar2015Reputation matters to a majority "opinion elites" in the US, with 54% reporting having decided to not to do business with a company because of something they learned about how it conducts itself, according to recently-released survey results from Nielsen. In fact, "opinion elites" from the US were more likely than those from any other of the 16 countries surveyed to have stopped doing business with a company on account of its reputation, significantly outpacing the global average of 37%. Read more »

      Are Young People Watching Less TV? (Updated – Q4 2014 Data)

      March 17, 2015

      Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q42014-Mar2015The latest TV viewing figures are in, and with 4 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and 2014 appears to be the year in which those declines accelerated. Indeed, as the data in the Q4 2014 total audience report (previously cross-platform report) [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing any signs of reversing. Read more »

      SVOD Penetration Tied to Household Income Levels

      March 16, 2015

      Nielsen-SVOD-Broadband-Distribution-by-HHI-Mar2015Source: Nielsen [download page]

        Notes: 4 in 10 US TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, details Nielsen in a recent report that finds SVOD penetration to be "strongly income-related." Almost half of SVOD households had an income of at least $75k, per the report, for a median income of $74.9k. By comparison, only one-third of broadband households without SVOD had incomes of at least $75k, for a median of $54.8k. Separately, Nielsen notes that SVOD households are more likely than the typical TV household to be young and have children present. Read more »

        Top 10 Marketing Charts of the Month – February 2015

        March 10, 2015

        MC-Top-10-Charts-Feb-2015-EntryThis month's quick-hit set of top charts includes the following topics: smartphone penetration growth; Millennials' tech expectations; future trends impacting marketers; generational screen preferences; Boomers' spending trends; brands best meeting consumers' expectations; digital revenue drivers; B2B content marketing; and B2B frustration with vendors.

        Broadband Subs Closing the Gap With Pay-TV

        March 9, 2015

        LRG-Pay-TV-Broadband-Subscription-Trends-in-2014-Mar2015Source: Leichtman Research Group

          Notes: The top broadband providers - representing roughly 94% of the market - added about 3 million subscribers in 2014, bringing their total to 87.3 million, according to data from Leichtman Research Group. That equates to a total broadband subscriber base of around 93 million. By comparison, the top pay-TV providers - representing about 95% of the market - shed close to 126,000 subscribers, bringing their total down to 95.2 million. That equates to a total pay-TV subscriber base of roughly 100 million. The resulting subscription gap between broadband and pay-TV - of roughly 7 million - compares with a roughly 16-million gap in 2011. Read more »

          Weekend Reading, 3/6/15

          March 6, 2015

          ForbesgyroSAP-CMOs-Personal-Aspirations-Mar2015A majority (56%) of CMOs from around the world want to influence product and market strategy, and close to half aspire to influence corporate strategy, finds a new study [download page] from Forbes Insights in association with gyro and SAP that's based on a survey of 318 CMOs from around the world. The report segments CMOs into 6 distinct profiles but finds that despite their differences, CMOs are mostly united in being increasingly data-driven and aspiring to influence strategy. Read more »