Ace Metrix has released its list of Q3's top "breakthrough" ads, based on an analysis of more than 1,980 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest "Likeability" and "Attention" scores as measured via viewer surveys - and it increasingly appears as though ad length is not a turn-off. Read more »
America's affluent population continues to grow in size and median income, according to the latest Ipsos Affluent Survey, which examines the 31% of US adults living in households with at least $100,000 in annual income. The report shows that while affluents are growing more attuned to digital media, traditional media types also remain influential. Read more »
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Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.
This month's quick-hit set of top charts includes the following topics: consumers' content engagement motivations; media and device reach; top smartphone activities; mobile share of digital time; mobile's impact on in-store retail sales; leading email personalization tactics; email-driven conversion days; receptiveness to podcast ads; omnichannel marketing activities; and social advertising CPMs. Read more »
A majority of TV viewers claim to prefer free ad-supported TV over paid models, but the most mentioned advantages of subscription video-on-demand services relate to the relative absence of commercials, according to a Hub Entertainment Research study [download page]. Still, consumers are perceiving an increase in commercials over the past year, not only on live TV. Read more »
[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, giving us now 5-and-a-half years' worth of quarterly data on Americans' traditional TV viewing habits. It's well established at this point that youth as a whole are watching less traditional TV. Does this latest study [download page], covering Q2 2016, have anything new to offer by way of trends? Let's take a look.. Read more »
Radio has the broadest reach (97%) of any platform among Hispanic adults, reports Nielsen in a recent study [download page], followed by TV (90%) and smartphones (87%). Heavy radio listeners tend to skew slightly male and are younger and more likely to work than heavy TV viewers, per the report's analysis. Read more »
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed, details a recent report [download page] from Nielsen. Black Americans, who are the heaviest TV viewers, had the most number of TV channels available to them (218) and watched the largest percentage (11.3%), such that on average they viewed close to 25 channels for the month. Read more »
Some 82% of TV households in the US subscribe to a pay-TV service, reports the Leichtman Research Group (LRG) in a new study, down only slightly from 83% last year. In fact, while pay-TV adoption is down from 87% as recently as 2011, it remains on par with levels from 2005. Read more »
Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones' rapid growth in recent years has led to the devices now accounting for half of all time spent online. So what are the most popular activities on smartphones? A recent report from Forrester Research offers some insights. Read more »