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Top 10 Marketing Charts of the Month – January 2016

February 9, 2016

MCTop10Jan-16-EntryThis month's quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers' top initiatives; why consumers share content online; top app download motivations; brands' most important core values; trends in customer engagement; leading content creation challenges; most common B2B marketing video types; data-driven advertising performance; and size of the media universe across devices. Read more »

Super Bowl 2016 Data

February 4, 2016

NRF-Opinions-About-Super-Bowl-TV-Ads-Feb2016Close to 190 million Americans are expected to watch Super Bowl 50 on Sunday, reports the NRF, based on a survey of more than 7,000 adults. The 77% of respondents planning to watch the game is the highest percentage in at least the past decade. This year almost one-quarter (23%) of viewers said that the commercials are the most important part of the Super Bowl, while 45% feel that the game itself is most important. Read more »

Friday Research Wrap, 1/29/16

January 29, 2016

Vibes-Why-Smartphone-Owners-Subscribe-to-Brands-Jan2016Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey [download page] of more than 1,000 adults smartphone owners. Exclusive content (26%) and product information and updates (25%) are secondary reasons, per the report. Read more »

2016 Marketing Budget Trends, by Channel

January 26, 2016

StrongViewSelligent-2016-Marketing-Budget-Plans-by-Program-Jan2016Business leaders are once again confident in the general direction of their marketing budgets this year, report Selligent and StrongView in newly-released survey data [pdf], as 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from Campaigner. Read more »

Holiday 2015 Data Hub (Updated)

January 25, 2016

NRF-Holiday-Retail-Sales-Growth-2005-2015-Jan2016Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts contributed to the lower-than-forecast increase, per the report. Read more »

Top 10 Multi-Platform TV Websites – December 2015

January 19, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

Amazon Tops US Brand Buzz Rankings Yet Again; Netflix Leads Among Millennials

January 19, 2016

YouGov-Top-US-Brand-Buzz-Rankings-in-2015-Jan2016YouGov has released its US Buzz Rankings list for 2015, showing that Amazon enjoyed the best public perception for the third consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive. Read more »

Adults’ Weekly Media Use, by Race/Ethnicity

January 15, 2016

Nielsen-Weekly-Media-Use-by-Race-Ethnicity-Jan2016Source: Nielsen [download page]

    Notes: Black adults watch almost three times more TV on a weekly basis than Asian-American adults, says Nielsen in its latest Comparable Metrics report covering Q3 data. The report finds that while Black adults spend the most time on tablets (app and web), Hispanics are the heaviest smartphone internet consumers, outpacing the other races and ethnicities particularly in streaming audio and social networking time.
      Related: US Media Audience Demographics

      Data-Driven Marketing and Advertising: Spending and Performance in 2015

      January 13, 2016

      WinterberryGroupGlobalDMA-Data-Driven-Spending-Performance-by-Channel-in-2015-Jan2016Source: Winterberry Group / GlobalDMA [download page]

        Notes: Data is critical to current marketing and advertising efforts, say almost 6 in 10 marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets, with almost 3 in 4 reporting confidence in the value of data-driven marketing and advertising (DDMA) and its prospects for future growth. Social media management and content was the channel with the largest spending growth and performance change in 2015, per respondents. Read more »

        Sizing Up the US Media Universe Across Devices

        January 12, 2016

        Nielsen-US-Media-Reach-in-2015-Jan2016Traditional TV (live + DVR/time-shifted TV) and AM/FM radio continue to have the widest monthly reach of any media among Americans, reports Nielsen in its latest look at the media universe. While the timing of the report doesn't provide for direct year-over-year comparisons to last year's installment, there are some trends to be found from the latest release. Read more »