The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones (91%) are almost ubiquitous in today's households, the data shows that streaming devices (39%) have solid penetration levels. Read more »
Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the medium with which adults spend the most time on a daily basis. At least that's per eMarketer's media consumption estimates, the latest of which also show that radio remains resilient in the face of the increasing time spent with digital media. Read more »
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Consumers' media consumption habits have shifted in recent years, most notably towards digital channels, and mobile in particular. One oft-cited slide included in Mary Meeker's annual State of the Internet presentations compares time spent with media channels against spending on those channels. While this slide is often used as an argument for increased spending on mobile, is it a good comparison to make? Read more »
Connected device owners (Americans aged 13 and older who own a tablet, smartphone or streaming-capable device) have fairly negative views of mobile advertising, per the results of a Nielsen survey. In fact, they're more than 5 times as likely to agree (67%) as disagree (13%) that mobile ads are annoying/intrusive. Read more »
PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. As consumer behavior shifts online, so will advertiser spending, with some interesting milestones expected to take place during the forecast period. Read more »
This month's quick-hit set of top charts includes the following topics: number of Millennials in the US; digital ROI measurement; CMOs' greatest strengths; streaming vs. pay-TV; views on advertising; B2B decision-making departments; B2B tech content marketing; top social ad platforms; time spent with apps; and mobile shoppers' most important factors. Read more »
Customer satisfaction with pay-TV services has inched up this year after falling to an almost decade-long low last year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services climbed a couple of points to 65 on the 100-point scale, edging pay-TV ahead of internet service providers (ISPs), which saw their aggregate score increase by a point to 64. Read more »
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.
Americans aged 19-35 are spending less today (averaging $85 per day) than those in that age group were spending in 2008 ($98 per day), reports Gallup in releasing new data from a wide-ranging study on Millennials. Still, Millennials are more likely than Americans in general to say that they're spending more today than they were a year ago (42% vs. 37%). Read more »
Asian-Americans differ from the US population overall in their screen behaviors, details Nielsen in a recent report [download page]. With data showing that Asian-American households watch far less live TV and DVR playback than the general population, it seems that this demographic group leans more heavily than others on digital vehicles such as internet-connected devices and subscription video-on-demand services. Read more »