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Television

Top 10 Multi-Platform TV Websites – February 2015

March 2, 2015

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

Industries With the Worst Customer Service, According to US Adults

March 2, 2015

Ipsos-Industries-With-Worst-Customer-Service-Mar2015Source: Ipsos

    Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the survey, which asked respondents to identify up to 3 industries from 7 identified, are somewhat surprising in that insurance (13%) and airlines (12%) are among the least-cited in terms of bad customer service. According to the American Customer Satisfaction Index, airlines have the third-worst customer satisfaction rating of 43 industries measured. Meanwhile, a new report [download page] from Capgemini notes that fewer than 3 in 10 insurance customers globally report positive experiences. That figure is higher in the US (40.8%), though is down substantially from last year (51.3%). Read more »

    OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

    February 26, 2015

    FreeWheel-Share-Digital-Video-Ad-Views-by-Device-Q42014-v-Q42013-Feb2015Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report [download page]. During the quarter, OTT devices accounted for 8% of ad views for professional, rights-managed video content, up from just 2% during the year-earlier period and moving ahead of tablets (7% share) in the process. Read more »

    Weekend Reading, 2/20/15

    February 20, 2015

    BrightRoll-Agencies-Most-Valuable-Aspect-Digital-Video-Advertising-Feb2015More than 7 in 10 agencies believe that online video advertising is either as effective (41%) or more effective than TV (31%), finds BrightRoll [pdf] in a survey of 120 agency respondents, although a separate survey from STRATA reveals that half of media buying agencies are unsure if they are getting good value from their online video ad buys. For the BrightRoll survey respondents, the targeting capability offered by digital video advertising is by far its most valuable aspect (for 56% of respondents), ahead of reach (20%), price relative to TV (8%) and others. Read more »

    Baby Boomers’ Spending Trends, by Category

    February 16, 2015

    Gallup-Baby-Boomers-Spending-Trends-by-Category-Feb2015Source: Gallup

      Notes: Baby Boomers on the whole report spending more than they were a year ago, according to recently-released survey results from Gallup, although that's not the case for all Boomers. Indeed, while leading-edge Boomers (born 1946-1955) are more likely to report spending more (40%) than less (21%), trailing-edge Boomers (born 1956-1964) are actually more likely to say they're spending less (30%) than more (36%). When it comes to the various categories identified, Gallup notes that net spending changes are negative for discretionary categories such as travel and consumer electronics, while positive for non-discretionary categories such as groceries and utilities. Read more »

      Super Bowl 2015 Data (Updated)

      February 12, 2015

      NRF-Viewers-Opinions-Super-Bowl-TV-Ads-2015-v-2008-Jan2015This year's Super Bowl (which drew a record-setting TV audience) is in the rear view mirror, but research continues to emerge concerning the return on advertisers' efforts. Unlike the game itself, which actually did feature a clear winner, there are plenty of advertising "winners and losers" to be found depending on which metric is used. Read more »

      Generational Differences in Consumers’ Screen Preferences

      February 9, 2015

      MillwardBrownDigital-Yesterday-Device-Use-by-Generation-Feb2015Generational divides exist in consumers' screen preferences, finds Millward Brown Digital in recent survey results [download page] demonstrating that Baby Boomers (51-69) are sticking with laptops and PCs over smartphones and tablets, while Millennials (18-34) tend to be more smartphone-centric, particularly for activities such as checking sports scores or the weather. Read more »

      Top 10 Multi-Platform TV Websites – January 2015

      February 3, 2015

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

      New Movers’ Most Common Service Provider Changes

      February 2, 2015

      Epsilon-Movers-Most-Common-Service-Provider-Changes-Feb2015Source: Epsilon [download page]

        Notes: The most popular reasons for moving are to have more space (22%), be in a new neighborhood (18%) and be closer to family (18%), according to an Epsilon survey of 963 households that had recently moved. Movers present opportunities for marketers, as 75% of owners and 57% of renters reported making purchases related to their move, with furniture the most popular type. Meanwhile, although movers most commonly changed water providers, roughly one-third of internet (33%) and cable TV (32%) account holders switched providers on account of their relocation. Interestingly, almost 1 in 10 cell phone owners said they had switched providers. Read more »

        Customer Service Pain Points Still Driving Consumers Away

        January 27, 2015

        Accenture-Customers-Main-Reasons-for-Switching-Providers-Jan2015Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is up from 51% in 2013 and 46% in 2012, though the most recent study tracked switching behavior in an additional industry (health care providers), which may have had an impact on the results. Read more »