Category news stream

Television

Cyber Week Shopping Recap

December 2, 2016

adobe-cyber-week-e-commerce-stats-dec2016Now that Thanksgiving weekend and Cyber Monday are behind us, results are coming out from several results. Although the precise figures differ from one source to the next, it appears that key takeaways include a new record for e-commerce spending on Cyber Monday and yet more gains in mobile commerce. Read more »

How Are Consumers Finding and Watching Their New Favorite TV Shows?

November 28, 2016

hubentertainment-how-viewers-discover-their-favorite-tv-shows-nov2016Online players are catching up with traditional TV as the main sources of consumers' favorite TV shows, indicating that online video services' investments in original programming are paying off, per results from a Hub Entertainment Research study. In fact, almost 7 in 10 subscription video-on-demand (SVOD) subscribers say that original programming makes them more likely to keep their subscription Read more »

Pay-TV Subscriber Churn: What Causes It, And How to Reduce It

November 17, 2016

digitalsmiths-preventing-pay-tv-subscriber-churn-nov2016Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there's no denying that cord-cutting is occurring and that it's a concern for pay-TV providers battling against low customer satisfaction rates. A new study from Digitalsmiths points to some of the motivations for cord-cutting and how providers can stem the tide. Read more »

Vast Majority of Consumers Report Engaging in TV-Related Second Screening

November 16, 2016

ericsson-consumers-tv-related-second-screening-frequency-nov2016TV multitasking has been on the rise in recent years, though it doesn't always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a large proportion of video consumers worldwide engage in TV-related activities on a second screen as part of their viewing experience - and that many do so regularly. Read more »

Top 10 Multi-Platform TV Websites – October 2016

November 15, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

Which Way Are US Media Advertising Sales Trending?

November 11, 2016

magna-us-media-ad-sales-trends-2016-2017-nov2016Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA's recent forecast [pdf]. On the traditional media side of things, national TV and out-of-home are bucking the tide of declining sales, while among digital media, mobile, social and video look set to continue pacing growth. Read more »

Video Grows in Importance for Top Publishers’ App Install Marketing

November 10, 2016

adcolony-most-effective-mobile-app-install-formats-nov2016Full-screen video and social video are considered the most effective app install formats by developers of the 100 top-grossing apps, according to the latest semi-annual study from AdColony. The report indicates that video continues to become a more important format for app publishers, who are pouring more budgets into this channel to achieve their campaign objectives. Read more »

Where Do Marketers Get Their News?

November 10, 2016

bospar-where-marketers-get-their-news-nov2016Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements, according to a new study from Bospar. Based on a survey of more than 500 CMOs, marketing VPs, marketing directors and marketing managers, the study indicates that marketers are most apt to consume media via newspaper websites (71%), Facebook (56%) and news aggregators (55%). Read more »

Healthcare Ad Spending Posts Double-Digit Growth in 2015; TV Still Top Medium

November 8, 2016

kantarmediaadage-us-healthcare-indus-ad-spend-2006-2015-nov2016Healthcare industry spending on measured media grew by 11.7% year-over-year in 2015 to reach $9.7 billion, a new record, per a recently-released report [download page] from Kantar Media and Ad Age. Pharma ad spending seems to be driving the industry increases, with pharmaceutical ads accounting for more than 60% of all industry spending. Read more »

Top 10 Marketing Charts of the Month – October 2016

November 4, 2016

mctop10oct-16-entryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens' favorite social platform; when social post engagement rates peak; most annoying aspects of marketing emails; mobile shopping obstacles; B2B content marketing trends; conversion rate optimization methods; most-used analytics tools; and brand loyalty leaders. Read more »