SVOD is a more preferred source of entertainment than live TV among the US adult population.
Television Articles
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Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Primary Goal of CTV Advertising is Brand Awareness; Funding Sources Shift
Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.
Consumers Trust Reviews Far More Than Influencers
More than twice as many adults distrust information from influencers as trust it.
Viewers Continue to Hike Their Spending on TV and Video, For Now
Almost 8 in 10 have a maximum number of services they’d like to use, and more than half of those have already reached it.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Video Podcasts Find an Audience with Gen Z
Gen Z adults were more likely to say they watched video episodes of podcasts than listened to podcasts every day.
B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports Content
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
YouTube Takes the Lead in Teens’ Daily Video Consumption
Cable TV accounts for less than 5% of teens’ daily video viewing time, which is less than is dedicated to Amazon Prime.
Growth in Free Streaming Viewing Could be Impacting Other Platforms
Two-thirds of free TV streaming viewers who have upped their time with these services have spent less time with other services as a result.
Consumers Report Drop in TV & Video Services, Spending
The number of paid sources used declined from 6 months earlier.