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Age Gap in Pay-TV vs. SVOD Preference Persists

Age Gap in Pay-TV vs. SVOD Preference PersistsMillennials choose streaming, while all age brackets older than them prefer pay-TV.July 18, 2017

Faced with making a choice between traditional pay-TV and subscription video-on-demand (SVOD) services, a majority (57%) of dual-service users aged 18-65 would choose the former, according to new survey results from The Diffusion Group (TDG). But... READ MORE
Consumers Now Say They’re More Likely to Share Good Than Bad Experiences

Consumers Now Say They’re More Likely to Share Good Than Bad ExperiencesConsumers are more likely to give feedback directly to a company than to share it on Facebook or Twitter.June 21, 2017

In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US consumers surveyed said they were tight-lipped following a... READ MORE
Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers

Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content ViewersCord-cutters watch about 2-and-a-half hours per day of OTT content. That's more than the average OTT viewing home, but is far less than average linear TV viewing time.June 19, 2017

Households that previously subscribed to pay-TV but no longer do so (cord-cutters) spend 2.5 hours per day watching over-the-top (OTT) content such as Netflix and Hulu, reports comScore after analyzing the behaviors of such homes during the month of March.... READ MORE
1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

1 in 10 Consumers Using Voice Search to Find Something to Watch on TVAnother 1 in 5 don't have the capability but would like to use it.

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents... READ MORE
Alert: US Broadband Market Matches Pay-TV Market in Size

Alert: US Broadband Market Matches Pay-TV Market in SizeAs the broadband and pay-TV markets move in opposite directions, one catches up with the other.June 14, 2017

It’s well known that in recent years the pay-TV market has been shrinking, even if sometimes the rate of cord-cutting has been overblown. At the same time, many of the companies that offer pay-TV services have been adding broadband subscribers. And for... READ MORE

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