Category news stream

Television > Pay-TV & Cord-Cutting

Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

March 23, 2017

The share of US broadband households that don't subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as "Cord Nils" in that they don't use any TV services from legacy providers. That's double the figure from 2012 - a marked rise in a short time. Read more »

How Do Viewers Discover Video Content?

March 20, 2017

Consumers still discover new TV and video content primarily through¬†TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now learning about new content through alternative means, such as streaming service recommendations (23%), social media (21%) or radio, TV or podcast host recommendations (16%). Read more »

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

These Are the Most Popular TV Channels in the US

March 14, 2017

The major broadcast networks ABC (71%), CBS (70%) and NBC (66%) are the most desired channels in an √† la carte pay-TV package, with roughly two-thirds or more respondents from TiVo's latest Video Trends Report [download page] saying they would choose these in their ideal package. These networks are also considered "must-haves" by viewers who don't have Netflix, according to recent research. Read more »

Smartphone, Tablet and PC Penetration, by Demographic

February 1, 2017

More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in Q3 2016, 87% of US adults had access to a smartphone (up from 80% during the year-earlier period), while 80% had access to a PC (down from 84%). Read more »

Half of Consumers See Themselves Subscribing to Cable TV in 10 Years

December 20, 2016

Roughly 7 in 10 US adults aged 18-59 see themselves subscribing to cable a year from now, but fast forward 5 years and that figure drops to 55%, per results from PwC's Videoquake 4.0 study [pdf]. In a decade's time, just 49% of respondents (all of whom have more than $40k in annual household income) see themselves as being cable subscribers, according to the report. Read more »

These 10 Brands Have the Highest Consumer Advocacy Ratings in the US

December 19, 2016

YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10 brands, placing 4 within that list. While hospital organizations did well as a sector, cable and satellite TV and consumer banks lagged with the lowest advocacy levels. Read more »

Pay-TV Subscriber Churn: What Causes It, And How to Reduce It

November 17, 2016

digitalsmiths-preventing-pay-tv-subscriber-churn-nov2016Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there's no denying that cord-cutting is occurring and that it's a concern for pay-TV providers battling against low customer satisfaction rates. A new study from Digitalsmiths points to some of the motivations for cord-cutting and how providers can stem the tide. Read more »

Pay-TV Penetration Down Only Slightly From 2015 As Cord-Cutting Rates Remain Flat

September 29, 2016

lrg-pay-tv-penetration-rate-2010-2016-sept2016Some 82% of TV households in the US subscribe to a pay-TV service, reports the Leichtman Research Group (LRG) in a new study, down only slightly from 83% last year. In fact, while pay-TV adoption is down from 87% as recently as 2011, it remains on par with levels from 2005. Read more »

Streaming Services Have Big Impact on Millennials’ Decisions to Forego Pay-TV

September 26, 2016

tdg-svod-relevance-millennial-cord-nevers-sept2016Research has shown several times that subscription video-on-demand (SVOD) services tend to act as a complement to - rather than a replacement for - pay-TV. However, with a sizable share of Millennials identifying as cord-nevers (having never subscribed to pay-TV), new research from The Diffusion Group (TDG) finds that SVOD services are indeed having an impact. Read more »