Category news stream

Television > Pay-TV & Cord-Cutting

Pay-TV Customer Satisfaction Back Down to the Industry Cellar

May 24, 2017

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI's 100-point scale, tied with internet service providers (ISPs), whose aggregate score remained unchanged from last year, for the worst score among all industries measured. Read more »

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

Local Programming A Key Differentiator for Pay-TV

May 15, 2017

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn't available on OTT services such as Netflix, per Hub Entertainment Research. Read more »

Netflix Dominates Streaming Preferences Among Cord-Cutters

May 2, 2017

Cord-cutters (those who have stopped subscribing to pay-TV) and cord-nevers (those who have never had it) have varying demographic profiles and demonstrate different streaming video preferences, according to new data from GfK. Indeed, the results show that while Netflix is popular with both, it's particularly dominant with cord-cutters. Read more »

Internet Users Are Increasingly Paying for Both Traditional TV and SVOD Services

April 17, 2017

Streaming video-on-demand (SVOD) services have become quite mainstream, but a new survey from Ampere Analysis suggests that people are not abandoning pay-TV in favor of these streaming services; instead, they are choosing to supplement their pay TV services by, in essence, creating their own TV bundles. Read more »

Dual-Service Users Spending Far More Time With Live TV Than OTT

April 5, 2017

Some interesting data from comScore courtesy of its latest US Cross-Platform Future in Focus report [download page]. Among households with both traditional TV and OTT, the former rules the roost in terms of time spent, suggesting that OTT continues to act more as supplemental viewing than the main stage. Read more »

Netflix Has Almost As Many Paying Subscribers As All The Top Cable TV Companies, Combined

April 3, 2017

The Leichtman Research Group (LRG) recently released its latest estimates of pay-TV subscriber trends, this time covering end-of-year figures for 2016. Armed with this data - and our ongoing analysis of Netflix paying subscribers - we decided to take a look at how Netflix's audience size measures up to the top pay-TV providers. Read more »

Would Consumers Save Money With À-La-Carte TV Packages?

March 30, 2017

There's been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of the channels available to them. But would consumers actually save much money by building their own packages? A new study from Hub Entertainment Research provides some insight. Read more »

Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

March 23, 2017

The share of US broadband households that don't subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as "Cord Nils" in that they don't use any TV services from legacy providers. That's double the figure from 2012 - a marked rise in a short time. Read more »

How Do Viewers Discover Video Content?

March 20, 2017

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now learning about new content through alternative means, such as streaming service recommendations (23%), social media (21%) or radio, TV or podcast host recommendations (16%). Read more »