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Television > Pay-TV & Cord-Cutting

Internet Users Are Increasingly Paying for Both Traditional TV and SVOD Services

April 17, 2017

Streaming video-on-demand (SVOD) services have become quite mainstream, but a new survey from Ampere Analysis suggests that people are not abandoning pay-TV in favor of these streaming services; instead, they are choosing to supplement their pay TV services by, in essence, creating their own TV bundles. Read more »

Dual-Service Users Spending Far More Time With Live TV Than OTT

April 5, 2017

Some interesting data from comScore courtesy of its latest US Cross-Platform Future in Focus report [download page]. Among households with both traditional TV and OTT, the former rules the roost in terms of time spent, suggesting that OTT continues to act more as supplemental viewing than the main stage. Read more »

Netflix Has Almost As Many Paying Subscribers As All The Top Cable TV Companies, Combined

April 3, 2017

The Leichtman Research Group (LRG) recently released its latest estimates of pay-TV subscriber trends, this time covering end-of-year figures for 2016. Armed with this data - and our ongoing analysis of Netflix paying subscribers - we decided to take a look at how Netflix's audience size measures up to the top pay-TV providers. Read more »

Would Consumers Save Money With À-La-Carte TV Packages?

March 30, 2017

There's been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of the channels available to them. But would consumers actually save much money by building their own packages? A new study from Hub Entertainment Research provides some insight. Read more »

Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise

March 23, 2017

The share of US broadband households that don't subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be classified as "Cord Nils" in that they don't use any TV services from legacy providers. That's double the figure from 2012 - a marked rise in a short time. Read more »

How Do Viewers Discover Video Content?

March 20, 2017

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now learning about new content through alternative means, such as streaming service recommendations (23%), social media (21%) or radio, TV or podcast host recommendations (16%). Read more »

US Companies With the Best and Worst Customer Experience Ratings in 2017

March 17, 2017

Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed, of the 331 companies measured across 20 industries, supermarkets occupied 2 of the top 3 positions this year, while health plans took 3 of the bottom 5. Read more »

These Are the Most Popular TV Channels in the US

March 14, 2017

The major broadcast networks ABC (71%), CBS (70%) and NBC (66%) are the most desired channels in an à la carte pay-TV package, with roughly two-thirds or more respondents from TiVo's latest Video Trends Report [download page] saying they would choose these in their ideal package. These networks are also considered "must-haves" by viewers who don't have Netflix, according to recent research. Read more »

Smartphone, Tablet and PC Penetration, by Demographic

February 1, 2017

More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in Q3 2016, 87% of US adults had access to a smartphone (up from 80% during the year-earlier period), while 80% had access to a PC (down from 84%). Read more »

Half of Consumers See Themselves Subscribing to Cable TV in 10 Years

December 20, 2016

Roughly 7 in 10 US adults aged 18-59 see themselves subscribing to cable a year from now, but fast forward 5 years and that figure drops to 55%, per results from PwC's Videoquake 4.0 study [pdf]. In a decade's time, just 49% of respondents (all of whom have more than $40k in annual household income) see themselves as being cable subscribers, according to the report. Read more »