Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in Q3 2020 was significantly less than it was during the same period last year. That's according to data from the Leichtman Research Group (LRG), which...
Pay-TV & Cord-Cutting Articles
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Video Entertainment Brands Relying More on Digital Ad Spend As Competition Intensifies
In a year when the COVID-19 pandemic has had a negative impact on global ad spend almost across the board, video entertainment ad spend appears to have weathered the storm better than some, per a new report [download page] from Zenith Media. Estimates from the report...
Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads
Although more viewers are turning to online as their default source for viewing shows, many are still opting for traditional TV. That said, how viewers tend to discover new shows also varies depending on the platform they are using, per a report [download page, free...
Almost 1 in 4 US Households Forecast to Have Cut the Cord by Year-End
Even though consumers were thought to have increased their use of pay-TV during the pandemic, it turns out this hasn’t stopped a historic number of subscribers from cutting the cord. New data from eMarketer estimates that, by the time 2020 comes to a close, 6.6...
TV Universe Expands Slightly for the 2020-2021 Season
After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US Census...
How Does Customer Experience Affect Loyalty Behaviors?
Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes to consumer...
When People Go to Watch TV Now, They’re More Likely to Turn to Digital Sources Than Pay-TV
TV viewers are spending more of their viewing time with online TV sources than they did in the past. New research [download page] from Hub Entertainment Research shows that viewers now claim that they are spending a full 60% of their total viewing time with online or...
Data Hub: Coronavirus and Marketing [Updated]
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
Pay-TV Continues to Lag Streaming Services in Value Perception
There's no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value for their money?...
1 in 3 Viewers Discover New TV Shows and Movies Through Social Media
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV - though the decline of linear TV has dampened that trend in recent years. And as lockdown measures became commonplace in 2020, fewer found out about new TV...
More Than 2 in 3 US Broadband Households Use OTT, A Higher Reach Than DVRs
US households are viewing more OTT content than ever before. Some 69.8 million US homes now have at least one OTT device, such that two-thirds (68%) of homes with WiFi are OTT homes. This is per the latest State of OTT report [download page] from Comscore, which also...
Asian-Americans’ Digital Device Adoption Remains Above Average
Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some kind, compared to 76% of all US TV households. Almost across the board,...
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Forecast: More Households Will Not Pay for Traditional TV Next Year Than Will (With A Caveat)
This forecast excludes vMVPDs. Including them leaves pay-TV subscribers ahead of non-subscribers for at least the next few years.
Latinos’ TV Time Swings to Streaming
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.