Pay-TV subscribers are continuing to cut or, at the very least, shave the cord at a relatively steady rate. A recent survey [subscription required] by TDG of adult broadband users that subscribe to MVPD services found that some 13% of respondents say they are likely...
Pay-TV & Cord-Cutting Articles
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What Drives Viewers to Choose Their Default Source for Watching TV?
The days of consumers turning to one source to access their favorite shows are gone, as now the average US consumer watches shows and movies through more than four different sources. But which sources are people turning to first and what compels them to do so? A...
TV Universe Adds 700K Homes for the Upcoming 2019-2020 Season
After only increasing by 300,000 in 2018, the number of TV homes in the US has grown by 700,000 this year, reaching 120.6 million for the upcoming 2019-2020 season, according to Nielsen’s latest TV Universe estimates. An estimated 307.3 million Americans aged 2 and...
The TV is Far From Being Youths’ Primary Medium for Entertainment
Although half of US adults report watching online video daily, this number jumps considerably when looking at younger adults. A recent study [download page] by Manatt-Vorhaus reveals that two-thirds (67%) of younger US adults (ages 18-34) say they watch online video...
Pay-TV Viewers Account For Half of OTT Viewing Hours
There is no doubt that OTT has made its mark on video viewing in the US and is at least partly responsible for households cutting the cord. However, cable and satellite providers need not feel threatened by OTT, considering that Comscore’s latest The State of OTT...
OTT Video Penetration Continues to Reach New Heights
Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Nonetheless, while OTT streaming continues to rise, its growth has slowed, with only 7% year-over-year (y-o-y) growth in March 2019 compared to the 17% y-o-y growth it...
Pay-TV Services Still Lag in Customer Satisfaction
Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel to the fire, now a new report [download page] from the American Customer...
Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?
Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans' spending power will reach $1.3 trillion in just 4 years, this is a...
More Than One-Quarter of Cord-Nevers Plan on Subscribing to Pay TV
A significant contributor to the declining pay-TV penetration in the US is the presence of people who have never signed up in the first place - and that group numbers 31 million Americans, per new figures [press release] published by GfK. But among these...
Among Traditional TV Genres, Cable Dramas See the Largest Lift From Digital
Despite data that shows younger Americans are watching less traditional television, when they do watch traditional TV content they spend quite a bit of time watching it live. A recent Nielsen report has revealed that for viewers age 18-34, two-thirds (66%) of their...
The US Pay-TV Subscriber Churn Rate Has Now Doubled For 3 Consecutive Years
The top pay-TV providers in the US — representing close to 95% of the market — have seen their percentage of lost subscribers double year-over-year for three consecutive years now, according to a MarketingCharts analysis of data from Leichtman Research Group (LRG). In...
Streaming Video Is Now As Mainstream As Traditional TV
The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional...
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
What Makes Political TV Ads Effective?
Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.
Young Adults’ TikTok Engagement Grows
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Sports Fans Are Also Cutting the Cord
However, they’re not migrating away from cable TV as quickly as non-fans.
The US Video Streaming Market May Have Reached “Peak Stacking”
Streaming video penetration was also relatively flat during Q1.
4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).