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Super Bowl 2017 Data [Updated]

Super Bowl 2017 Data [Updated]Who won Super Bowl advertising? Depends who you ask...February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from research examining the digital reverberation or... READ MORE
Social Media Represents One-Quarter of Adult Women’s Total Media Time

Social Media Represents One-Quarter of Adult Women’s Total Media TimeSurprise! Gen Xers are heavier social media users than Millennials.January 25, 2017

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016... READ MORE
Vast Majority of Consumers Report Engaging in TV-Related Second Screening

Vast Majority of Consumers Report Engaging in TV-Related Second ScreeningLive TV continues to capture the largest share of video time, though short video clips are on the rise.November 16, 2016

TV multitasking has been on the rise in recent years, though it doesn’t always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a large proportion of video consumers worldwide... READ MORE
Social Media Influences TV Viewing Decisions for 4 in 10 Adults

Social Media Influences TV Viewing Decisions for 4 in 10 AdultsSocial's influence on TV continues to grow, albeit at a modest pace.September 2, 2016

Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on Facebook, Twitter or other social networks. That result comes courtesy of the latest quarterly Video... READ MORE
13 Marketing Stats to End Your Week With

13 Marketing Stats to End Your Week WithA collection of interesting stats ranging from return on ad spend to digital dads and mobile loyalty programs.July 1, 2016

The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That’s according to Totango’s 2016 Customer Success Salary Survey & State of the Profession Report,... READ MORE
4 in 10 US Households Own An OTT Streaming Device

4 in 10 US Households Own An OTT Streaming DeviceNew data suggests that roughly 1 in 5 US households have a Roku streaming device.June 27, 2016

The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones... READ MORE

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