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Television > Social TV & Multi-Screening

Super Bowl 2017 Data [Updated]

February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands). Read more »

Social Media Represents One-Quarter of Adult Women’s Total Media Time

January 25, 2017

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016 equated to fully one-quarter of their total weekly media time, per Nielsen's figures. Read more »

Vast Majority of Consumers Report Engaging in TV-Related Second Screening

November 16, 2016

ericsson-consumers-tv-related-second-screening-frequency-nov2016TV multitasking has been on the rise in recent years, though it doesn't always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a large proportion of video consumers worldwide engage in TV-related activities on a second screen as part of their viewing experience - and that many do so┬áregularly. Read more »

Social Media Influences TV Viewing Decisions for 4 in 10 Adults

September 2, 2016

Digitalsmiths-Social-Influence-TV-Viewing-Decisions-Sept2016Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it's getting on Facebook, Twitter or other social networks. That result comes courtesy of the latest quarterly Video Trends report [download page] from Digitalsmiths, and it marks social's biggest influence in at least a year. Read more »

13 Marketing Stats to End Your Week With

July 1, 2016

Totango-Top-Priorities-Customer-Success-Teams-Jul2016The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That's according to Totango's 2016 Customer Success Salary Survey & State of the Profession Report, which surveyed 1,000 customer success professionals. Read more »

4 in 10 US Households Own An OTT Streaming Device

June 27, 2016

comScore-Connected-Device-Household-Penetration-Jun2016The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones (91%) are almost ubiquitous in today's households, the data shows that streaming devices (39%) have solid penetration levels. Read more »

TV Multitasking, Binge Viewing Increasingly Widespread

March 31, 2016

Deloitte-TV-Multitasking-Behavior-by-Generation-Mar2016More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy survey. While multitasking is most common - and almost ubiquitous - among younger age groups, it's also widespread among older generations, as more than 5 in 6 Baby Boomers and Matures report engaging in other activities while watching TV. Read more »

Desktops and Laptops Decline To A Minority of Premium Digital Video Ad Views

March 14, 2016

FreeWheel-Share-Digital-Video-Ad-Views-by-Device-in-Q42015-Mar2016Source: FreeWheel [download page]

    Notes: Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for the first time, reports FreeWheel. OTT devices continue to grow quickly, comprising 22% share of all video ad views, overtaking smartphones (19%). Read more »

    How Do “Overlooked” Gen Xers Feel About Advertising?

    March 3, 2016

    Yahoo-Attitudes-to-Ad-Targeting-by-Generation-Mar2016Gen X is the most influential generation, says Yahoo in a new study, but it's also somewhat forgotten about, as America's "middle child". Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves into the media behaviors and attitudes of what it says are "influential but overlooked" consumers. Read more »

    TV Everywhere Penetration Jumps in Q4 2015

    March 2, 2016

    AdobeDigitalIndex-TV-Everywhere-Penetration-Q42014-Q42015-Feb2016Source: Adobe Digital Index (ADI)

      Notes: After growing incrementally for 3 consecutive quarters, TV Everywhere penetration among active pay-TV viewers jumped in Q4 to 17.4%, per Adobe Digital Index, representing 22% quarter-over-quarter growth and a 36% year-over-year increase. The share of authentications has shifted towards TV-connected devices, per the report, with these devices representing 21% share of authentications in Q4, up from 16% a year earlier. Despite a 9-point decline over that period, iOS devices to continue to account for the largest share (36%) of authentications. Read more »