Social TV & Multi-Screening Articles

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Friday Research Wrap, 9/25/2015

Agency Business, Creative & Formats, Email, Loyalty & Rewards Programs, Magazines, Mobile Phone, Newspapers, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social TV & Multi-Screening, Spending & Spenders, Staffing, Tablet, TV Advertising, TV Audiences & Consumption, Video, Youth & Gen X

Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most common use of a TV set during primetime, more viewers are watching...

One-Fifth of TVE Authentications Occurring Via Streaming Media Players

Connected Device Comparisons, Digital, Mobile Phone, Non-mobile Connected Devices, Social TV & Multi-Screening, Tablet, Video

Source: Adobe Digital Index [pdf] Notes: Authenticated video viewing increased by 63% year-over-year in Q2, says Adobe, a strong increase considering the lack of a major event to drive growth. Overall, about 1 in 8 (12.7% of) pay-TV viewers watched authenticated...

Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz

Connected Device Comparisons, Mobile Phone, Pay-TV & Cord-Cutting, Social Media, Social TV & Multi-Screening, Tablet, Television, TV Audiences & Consumption, Video

Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the latest quarterly video trends report [download page] from...

1 in 6 TV Viewers Said to Share Content About Shows Online

Connected Device Comparisons, Mobile Phone, Non-mobile Connected Devices, Social Media, Social TV & Multi-Screening, Tablet, Television

Some 16% of TV viewers on average share content about the shows they're watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis. The study finds that this sharing also leads to TV...

US TV Multitasking Behavior, by Generation

Boomers & Older, Email, Social Media, Social TV & Multi-Screening, Teens & Younger, Television, Videogames, Youth & Gen X

Source: Deloitte [pdf] Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte's latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now...

Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing

Mobile Phone, Non-mobile Connected Devices, Social Media, Social TV & Multi-Screening, Tablet, Teens & Younger, Television, Video, Youth & Gen X

Source: Nielsen [download page] Notes: Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think that the biggest screen is the best screen for watching video...

Weekend Data Points, 12/19/14

Boomers & Older, Brand Metrics, Content Marketing, Customer Engagement, Financial Services, Mobile Phone, Out-of-Home, Pay-TV & Cord-Cutting, Retail & E-Commerce, Social Media, Social TV & Multi-Screening, Spending & Spenders, Tablet, Trade Shows & Events, Video, Youth & Gen X

How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey...

When Are Mobile Owners Using Apps?

Digital, Media & Entertainment, Mobile Phone, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Social TV & Multi-Screening, Tablet, Video

Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations from friends, reveals Nielsen in a recent study. The survey also examined situational use of apps, looking at the occasions when app downloaders can be...

TV Multitasking Continues to Grow

Mobile Phone, Social Media, Social TV & Multi-Screening, Tablet, Television, TV Audiences & Consumption

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of...

More Data Indicates That Consumers Want TV on Their Own Schedules

Digital, Pay-TV & Cord-Cutting, Social TV & Multi-Screening, TV Audiences & Consumption, Video, Youth & Gen X

Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of online video viewing. That's one of the chief takeaways from a new...

Weekend Reading, 10/10/14

Automotive, CPG & FMCG, Display & Rich Media, Email, Food & Restaurants, Media & Entertainment, Mobile Phone, Privacy & Security, Retail & E-Commerce, Social Media, Social TV & Multi-Screening, Spending & Spenders, Tablet, Technology, TV Advertising, Video

Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest "Taking Stock With Teens" survey. Clothing (21%) and food (20%) occupy the largest portions of the teen wallet, followed by accessories/personal care (10%), car (9%) and shoes...