Source: Deloitte Notes: Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV. About the Data: Based on an online...
Social TV & Multi-Screening Articles
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Multi-Screening in the US: The How and Why
For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use, according to results from Millward Brown's AdReaction report. Device use overlaps with TV viewing to varying degrees,...
Which of Twitter’s “Hard Features” Can Drive the Most ReTweets?
Looking for more retweets? Twitter has released some data based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter's "hard features" - photos, #hashtags, links, videos, and tweets containing a...
Mobile Video Consumption and Popular Content Types, by Device
Not surprisingly, video viewing is a far more prevalent activity for tablet than smartphone owners, according to a newly-released report [download page] from Digitalsmiths, which finds that not only are tablet owners more apt to watch video content on their devices,...
Top 10 TV Programs on Twitter, Week of Mar. 3-9, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 TV Programs on Twitter, Week of Feb. 24-Mar. 2, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top Daily Activities on Smartphones and Tablets
Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey [download page] from ExactTarget. And while a recent Nielsen study suggests that daily time spent...
Top 10 TV Programs on Twitter, Week of Feb. 17-23, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 TV Programs on Twitter, Week of Feb. 10-16, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 TV Programs on Twitter, Week of Feb. 3-9, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Super Bowl 2014 Ads: Facts and Figures (Updated)
The mountain of analysis concerning the Super Bowl and its ads continues to pour in. With a record average of 112.2 million viewers for the game, per Nielsen's adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded. So which brands...
Top 10 TV Programs on Twitter, Week of Jan. 27-Feb. 2, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
1 in 6 TV Viewers Said to Share Content About Shows Online
Some 16% of TV viewers on average share content about the shows they're watching online, with these viewers driving an...
US TV Multitasking Behavior, by Generation
Source: Deloitte [pdf] Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while...
Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing
Source: Nielsen [download page] Notes: Some 65% of online consumers surveyed in 60 countries around the world strongly...