Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Social TV & Multi-Screening Articles
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TV Viewers Keep Their Focus on the First Screen
There's been plenty of chatter about the imminent death of TV (a theory not supported by data presented here and here), and some have argued that even if people are watching TV, they're not really paying attention to it, what with the prevalence of multitasking...
Top 10 TV Programs on Twitter, Week of Jan. 13-19, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
New Data Surrounding Twitter, TV, and Brand Messaging
There is a substantial overlap between Twitter users who tweet about brands and those who tweet about TV, suggesting that advertisers can leverage Twitter TV activity to bolster their brand messages, according to recent data released by Nielsen's SocialGuide. Based on...
Second-Screeners: Appeal of Content Synchronized With Live TV Remains Fairly Modest
Some new data has been released on second-screen use during TV viewing, courtesy of the Consumer Electronics Association (CEA) and the National Association of Television Program Executives (NATPE). The results of the survey - fielded among a sample of adults who...
Top 10 TV Programs on Twitter, Week of Jan. 6-12, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 TV Programs on Twitter, Week of Dec. 30, 2013-Jan. 5, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 TV Programs on Twitter, Week of Dec. 23-29, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 TV Programs on Twitter, Week of Dec. 16-22, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
US TV Ad Spend and Influence (Updated – Q3 2013 Data)
[Editor's Note: This article has been expanded into a new MarketingCharts Debrief released in August 2014 that offers data-driven insights into the evolving TV industry, examining viewing behavior, ad spending trends, and TV's impact as an advertising medium.] TV is...
The NFL Dominates TV’s Top Programs of the Year, Again
As in 2011 and 2012, this year's top TV programs were almost exclusively the realm of NFL telecasts, reveals Nielsen, with NFL programming occupying 9 of the top 10 shows of the year. Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens took the top...
Top 10 TV Programs on Twitter, Week of Dec. 9-15, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Global Marketing & Advertising Spending Set for Renewed Growth This Year
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
What Makes Political TV Ads Effective?
Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.
Weekend Data Points, 12/19/14
How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from...
When Are Mobile Owners Using Apps?
Mobile owners tend to download applications out of a desire for leisure or entertainment and due to recommendations...
TV Multitasking Continues to Grow
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in...