Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year, reports Ad Age in its latest social media survey conducted with RBC Capital Markets. Presumably an...
Social TV & Multi-Screening Articles
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Top 10 TV Programs on Twitter, Week of Dec. 2-8, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
More TV Viewers Posting to Social Media, Watching Programs Based on Buzz
There's a growing body of research analyzing social's influence on TV viewing behavior, with the general consensus being that social's impact is small, but growing. A new study [download page] from Digitalsmiths supports that general trend, finding that more viewers...
Top 10 TV Programs on Twitter, Week of Nov. 25-Dec. 1, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
TV Multitasking Trending Towards Related Activities
Much has been made of the tendency of TV viewers to multitask - particularly those with a smartphone or tablet in hand (although multitasking doesn't always involve one of those devices). While some have seen this trend as potentially beneficial to the industry,...
Top 10 TV Programs on Twitter, Week of Nov. 18-24, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 Twitter TV Programs, Week of Nov. 11-17, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 Twitter TV Programs, Week of Nov. 4-10, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Top 10 Twitter TV Programs, Week of Oct. 28-Nov. 3, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
Multi-Screen Campaigns to Grab Half of Media Spend in 2016. What Will be the Key Drivers?
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message, according to results from a study [download page] conducted by Nielsen and the...
Top 10 Twitter TV Programs, Week of Oct. 21-27, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode's...
More Than 1 in 4 Young Internet Users Commenting on, Discovering TV Shows Via Social Media
3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds, but drops to just 10% of respondents aged 35 and older, according...
Most Adults Don’t Relate the Most to Their Own Generation
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
Paid Social Ads Work Across the Funnel, Consumers Say
But shared posts have the biggest impact on consideration behavior.
More Data Indicates That Consumers Want TV on Their Own Schedules
Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV...
Weekend Reading, 10/10/14
Half of teen spending is concentrated in 3 categories, reports Piper Jaffray in its latest "Taking Stock With Teens"...
Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate
Source: Twitter Notes: TV shows that live-tweet have a better follower growth rate than those that don't, declares...