People have mixed feelings about ads in audio streaming platforms.
TV Advertising Articles
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Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.
Most TV Viewers Say They’re Tolerant of Ads
More than 1 in 4 who watch AVOD/FAST services say that they do so because they’re willing to watch ads for the content, but not pay for it.
Latinos’ TV Time Swings to Streaming
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.
Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
Product Placement Spending This Year Set to Almost Double 2016’s Total
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
TV Ads Are Coming Back – on Streaming Services
Viewers appear more accepting of ads on streaming services than on traditional TV.
Here’s How DTC Brands Are Divvying up Their Marketing Budgets
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
What Do Advertisers Believe are the Top Audience-Related Benefits of CTV/OTT Ads?
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Z Expresses Preference for Entertaining Rather Than Explicitly Informative Ads
By contrast, Baby Boomers tend to prefer ads that relate to their shopping interests.
US Digital Video Ad Spend to Continue Strong Growth, Powered by CTV and Social Video
Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.