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Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet. July 6, 2017

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers

Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content ViewersCord-cutters watch about 2-and-a-half hours per day of OTT content. That's more than the average OTT viewing home, but is far less than average linear TV viewing time.June 19, 2017

Households that previously subscribed to pay-TV but no longer do so (cord-cutters) spend 2.5 hours per day watching over-the-top (OTT) content such as Netflix and Hulu, reports comScore after analyzing the behaviors of such homes during the month of March.... READ MORE
1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

1 in 10 Consumers Using Voice Search to Find Something to Watch on TVAnother 1 in 5 don't have the capability but would like to use it.

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents... READ MORE
Top 10 Marketing Charts of the Month – May 2017

Top 10 Marketing Charts of the Month – May 2017Our top 10 charts of the month, as determined by you, our readers.June 7, 2017

This month’s quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts... READ MORE
The TV Remains the Dominant Screen for Video Viewing

The TV Remains the Dominant Screen for Video ViewingAlmost one-quarter of Millennials' video viewing time in Q4 was spent with TV-connected devices.June 1, 2017

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to... READ MORE

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