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Television > TV Audiences & Consumption

The State of Traditional TV: Updated With Q3 2016 Data

January 11, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, giving us now almost 6 years' worth of data on Americans' traditional TV viewing habits to examine. While we know at this point that youth as a whole are watching less traditional TV, what does this latest study [download page], covering Q3 2016, have to offer by way of trends? Let's take a look. Read more »

Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach

January 10, 2017

Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report [download page] from Nielsen. Almost three-quarters of these moms are working moms in the labor force, a percentage that increases with age. The study breaks down moms' technology ownership and media habits, analyzing differences between working moms and stay-at-home moms. Read more »

3 Stats About Traditional Media Audiences to Keep in Mind This Coming Year

December 29, 2016

Digital media tends to get the buzz these days as newer emerging platforms excite marketers and provide new possibilities for reaching audiences. But traditional media channels retain wide reach, and traditional media advertising continues to have a strong influence on consumers' purchase decisions. In this article, we highlight 3 key stats about traditional media audiences from our latest Media Audience Demographics study. Read more »

Newspaper and TV News Trusted More Than Online Sources

December 29, 2016

Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to trust what they read online. Read more »

Google’s Top Trending Searches of 2016, and Other Year-in-Review Lists

December 21, 2016

The 2016 US presidential election may have generated strong interest around the world, but neither it nor its participants cracked the top 5 trending searches in the US, says Google in its year in review. Instead, January's $1.5 billion Powerball was the top trending search in the US, also cracking the top 5 globally. Read more »

Half of Consumers See Themselves Subscribing to Cable TV in 10 Years

December 20, 2016

Roughly 7 in 10 US adults aged 18-59 see themselves subscribing to cable a year from now, but fast forward 5 years and that figure drops to 55%, per results from PwC's Videoquake 4.0 study [pdf]. In a decade's time, just 49% of respondents (all of whom have more than $40k in annual household income) see themselves as being cable subscribers, according to the report. Read more »

Which Media Draw the Youngest, Highest-Income and Most Diverse Audiences?

December 19, 2016

Marketers today are tasked with navigating an increasingly fragmented media landscape often cluttered with hype about the death of one medium and inexorable rise of another. MarketingCharts' newest report - our 3rd annual 2016 edition of "US Media Audience Demographics" - provides marketers with crucial, high-quality data identifying the media channels that most appeal to various demographics groups. Read more »

How Are Consumers Finding and Watching Their New Favorite TV Shows?

November 28, 2016

hubentertainment-how-viewers-discover-their-favorite-tv-shows-nov2016Online players are catching up with traditional TV as the main sources of consumers' favorite TV shows, indicating that online video services' investments in original programming are paying off, per results from a Hub Entertainment Research study. In fact, almost 7 in 10 subscription video-on-demand (SVOD) subscribers say that original programming makes them more likely to keep their subscription Read more »

Pay-TV Subscriber Churn: What Causes It, And How to Reduce It

November 17, 2016

digitalsmiths-preventing-pay-tv-subscriber-churn-nov2016Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there's no denying that cord-cutting is occurring and that it's a concern for pay-TV providers battling against low customer satisfaction rates. A new study from Digitalsmiths points to some of the motivations for cord-cutting and how providers can stem the tide. Read more »

Vast Majority of Consumers Report Engaging in TV-Related Second Screening

November 16, 2016

ericsson-consumers-tv-related-second-screening-frequency-nov2016TV multitasking has been on the rise in recent years, though it doesn't always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a large proportion of video consumers worldwide engage in TV-related activities on a second screen as part of their viewing experience - and that many do so regularly. Read more »