Disney tops this latest list, while Amazon drops out of the top 10.
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Gen Zers Are Most Likely to Recommend These CPG Brands
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
These Brands Got the Most Love in Word-of-Mouth Conversations in 2021
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Here Are the World’s 10 Most Valuable Brands in 2021
Apple remains the world’s most valuable brand again this year.
2021’s Top Brands Ranked by Customer Loyalty
Amazon has retained its spot at #1 for the fifth consecutive year.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.
Fortune 500 Cos. Up Their Activity on Social
Social media provides a wealth of opportunities for brands to up their audience engagement. So, it’s no surprise marketers continue to increase their social media spend and that Fortune 500 companies leverage these platforms on a regular basis. Conviva’s latest State...
The US Is At Roughly 1/5 of Global E-Commerce Sales. Which Companies Are Growing Fastest?
E-commerce experienced significant growth during the pandemic as people turned to online shopping to get what they needed from the safety of their homes. In fact, e-commerce experienced a “10-year growth spurt” in a matter of weeks. Even as the world re-opens,...
Here’s What Consumers Would Do to Get A Coupon from an Online Store
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
Good News and Bad News for CEO Perceptions of CMOs
CEOs have mixed views on their relationship with their CMOs.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
The World’s 10 Most-Purchased FMCG Brands Last Year Were…
The average household buys 55 different FMCG brands a year.
Brands Are Enjoying High Engagement Rates on TikTok
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.