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Here Are the Top Brands US Customers Would Recommend

Here Are the Top Brands US Customers Would Recommend

Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...

These Are the Most “Intimate” Brands in the US in 2020

These Are the Most “Intimate” Brands in the US in 2020

After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on...

Super Bowl 2020 Data [Updated]

Super Bowl 2020 Data [Updated]

Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of...

These Brands Enjoyed the Best ‘Buzz’ in 2019

These Brands Enjoyed the Best ‘Buzz’ in 2019

When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...

The Building Blocks of Consumer Trust in Brands

The Building Blocks of Consumer Trust in Brands

The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand...

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