Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...
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These Are the 10 Largest E-Commerce Retailers in the US This Year
As a new decade begins, Amazon still reigns over the US e-commerce space by a wide margin, per recent estimates of online retail sales for 2020 from eMarketer. The research firm indicates that other retailers have a long way to go before they come close to touching...
These Are the Most “Intimate” Brands in the US in 2020
After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on...
These Publishers Kicked off 2020 with the Biggest Podcast Audiences
Although there are some marketers that believe podcasts are overhyped, that doesn’t diminish the popularity they have with listeners. Indeed, the average unique monthly audience for the top 10 podcast publishers in the US increased by more than one-third (37%)...
Super Bowl 2020 Data [Updated]
Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of...
These Brands Enjoyed the Best ‘Buzz’ in 2019
When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...
The Building Blocks of Consumer Trust in Brands
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand...
These Are the Largest Market Research Companies in the US
Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. In 2018 Nielsen's US revenues surpassed $3.8 billion,...
The 10 Brands Topping the US Customer Advocacy Rankings in 2019
There have been some surprising changes to this year’s top US brand advocacy rankings. The Mayo Clinic tops YouGov’s latest annual rankings and is 1 of an impressive 7 healthcare brands that made the top 10 list. The only brand that remains on this year’s list from...
The US’ Most Valuable Brands: Tech Stays on Top, Insurance Rises
Once again this year, technology brands lead the list of America’s most valuable according to the third annual BrandZ Top 100 Most Valuable US Brands report [pdf]. But while tech brands dominate the list, other sectors and brands are experiencing faster growth...
Here Are the World’s 10 Most Valuable Brands in 2019
For the seventh consecutive year, Apple tops the list of the most valuable brands in the world, continuing to stay ahead of Google, according to Interbrand’s latest annual rankings. Nine of last year’s top 10 brands remain in the to 10 this year, with little shake-up...
Millennials Are Talking About These Brands the Most
Just as Netflix is the most indispensable TV programming brand among young consumers in the US, it also holds the top ranking for word-of-mouth (W-O-M) among Millennials, per a survey by YouGov BrandIndex. To come to this finding, YouGov first screened 1,753 brands...
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Consumers Are Still Planning Discretionary Spending Pullbacks
There’s marginal improvement in the outlook for spending on clothing and apparel.
Prospective Auto Buyers Are Taking Their Time
Current vehicle owners are far more willing to be patient before making their new purchase.
Here Are the World’s 10 Most Valuable Brands in 2021
Apple remains the world’s most valuable brand again this year.
2021’s Top Brands Ranked by Customer Loyalty
Amazon has retained its spot at #1 for the fifth consecutive year.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.