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Top Gains in Unique Visitor

Top 10 Desktop Web Properties in February: Google Back on Top

March 26, 2014


    Source: comScore
      Notes: Yahoo cedes the top spot it took from Google back in July last year. Tumblr continues to be counted as a separate entity, though. In other news, taxes and several retail categories were among the fastest-growing in February on a month-over-month basis, while the top syndicated ad focus entity (AddThis), ad network/buy-side network (Google Ad Network) and DSP/SSP/Ad Exchange entity (Rubicon Project) were consistent from January.
        Related: Top Digital Properties' Mobile-Only Audiences Are Growing Quickly

        In the US, Time Spent With Mobile Apps Now Exceeds Desktop Web Access

        March 5, 2014

        comScore-US-Internet-Consumption-by-Device-Feb2013-Jan2014-Mar2014Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in new data. That threshold was passed for the first time in January, per the data, when Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop and the remaining 8.3% using mobile browsers. Read more »

        Desktop Visitor Counts: How Top Social Sites Fared in 2013

        January 22, 2014

        comScore-Desktop-Traffic-Popular-SocNet-Sites-in-2013-Jan2014The December rankings of US desktop web activity have been released by comScore, and yes, Yahoo (195.2 million unique visitors) topped Google (192.3 million) for the 6th consecutive month among desktop-only visitors, although Google likely retains the larger audience when factoring in mobile counts. With the December data in the books, it's now possible to look at the social sites among the top 50 to see how they fared throughout the year in terms of desktop visitors. Read more »

        Top Web Properties | Content Marketing | Holiday Ads | Social Care | Data-Driven Marketing

        December 26, 2013

        comScore-Top10-Gaining-Web-Categories-bypercent-change-oct-nov13-Dec2013The latest web rankings are in from comScore, and Yahoo once again ranked as the top desktop web property in November, boasting about 2 million more unique visitors than Google (194.6 vs. 192.7 million). As always, it's important to remember that these are desktop-only figures; until further notice, Google continues to have the bigger overall audience when factoring in mobile counts. Meanwhile, the top-gaining site categories aren't surprising: retail categories occupied 6 of the top 10, with 2 services categories - e-cards and coupons - also in the mix. Read more »


        October Desktop Traffic Trends: Retail Sites Gain Momentum

        November 26, 2013

        comScore-Top10-Gaining-Web-Categories-bypercent-change-sep-oct13-Nov2013An increasing number of Americans visited retail sites last month, likely shopping for Halloween and getting a head start on their holiday purchases, according to the latest data from comScore's Media Metrix. Retail site categories accounted for 6 of the top-10 fastest-gaining categories for the month, measured by month-over-month change in unique visitors from desktops. Political news sites also saw an uptick in visitors as the government shut down for the first 2-odd weeks of the month; Nielsen previously reported that 54% of active American internet users visited a news site during September. Read more »

        Charting Desktop Visitor Counts to Popular Social Sites For The Year-to-Date

        October 23, 2013

        comScore-Desktop-Traffic-Popular-SocNet-Sites-Jan-Sept-Oct2013The latest monthly ranking of US web activity has been released by comScore, and yes, Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors, although Google likely retains the largest audience when factoring in mobile counts. Yahoo is widening the desktop gap for the time being - and that's without factoring in traffic to Tumblr. So how is Tumblr faring so far this year? And what about other social media sites? Looking back at 9 months of data offers some insights. Read more »

        August Desktop-Based Web Traffic: Yahoo Still on Top; Retail & Lifestyle Sites Rise

        September 27, 2013

        comScore-Top-10-US-Web-Properties-Aug-v-Jul2013-Sept2013Last month, comScore reported that Yahoo overtook Google as the top web property in July - with an important caveat: the report only looked at desktop visitors. In fact, comScore's subsequently-released multi-platform rankings put Google Sites on top, with a total digital audience of 227 million as opposed to Yahoo's 220.4 million. While mobile-only visitors are growing rapidly (adding 38% to the average top 100 property's audience), desktops still account for the greater amount of internet traffic, and on that measure, Yahoo won again in August, per the latest comScore data. Read more »

        Is Yahoo’s Digital Audience Now Bigger Than Google’s?

        August 22, 2013

        comScore-Top-10-US-Web-Properties-Jul-v-Jun2013-Aug2013A couple of months ago, comScore's Media Metrix data showed Yahoo closing the gap with Google as the US' top web property, a development noted here. Now the latest Media Metrix data is out, and it appears that Yahoo! Sites has overtaken Google! Sites as the top web property, with 196.6 million unique visitors in July for the former, compared to 192.3 million for the latter. It must be noted, though, that these numbers do not take into account mobile-only visitors. Read more »

        Web Traffic Trends in June: Retail, Gaming Sites Enjoy Moderate Bump

        July 22, 2013

        comScore-Top10-Gaining-Web-Categories-bypercent-change-may-june13-July2013Americans settled into the Summer heat last month by increasingly visiting retail and gaming sites, according to the latest data from comScore's Media Metrix. Together, retail and gaming site categories accounted for half of the top-10 fastest-gaining categories for the month. The biggest increase was reserved for gay and lesbian sites, though, with a 10% increase in audience for Pride Month, to 9.8 million. Read more »

        Yahoo Close Behind Google Among Top Web Properties in May

        June 27, 2013

        comScore-Top-10-US-Web-Properties-May2013-v-May2012-Jun2013The top 10 web properties in May 2013 featured the usual suspects (Google Sites, Yahoo! Sites, Microsoft, etc.), per the latest figures from comScore, but the list shows Yahoo! Sites having almost caught up to Google! Sites as the top property in the US. For the month, Google attracted 193.5 million unique visitors, with Yahoo close behind at almost 192.8 million, a gap of less than 700,000. A year earlier, in May 2012, Google boasted about 21.5 million more unique visitors than Yahoo (188.9 vs. 167.4 million). Read more »