Category news stream

Top US Web Properties

Enterprise Organizations Shifting Budgets From Traditional to Digital

October 2, 2014

EconsultancyTeradata-Enterprise-Marketing-Budget-Allocations-2014-2019-Oct2014Digital spending currently accounts for roughly one-quarter of enterprise marketing budgets, finds a new study [download page] from Econsultancy and Teradata, but that figure is expected to increase to about 40% by 2019. The shift taking place in the near-term isn't the result of a decline in traditional media budgets, though, as more enterprises plan to increase than decrease their traditional budgets over the next year. It seems, instead, that digital spending is simply growing more quickly. Read more »

Top 10 Desktop Web Properties in February: Google Back on Top

March 26, 2014

comScore-Top-10-US-Web-Properties-Feb-v-Jan2014-Mar2014

    Source: comScore
      Notes: Yahoo cedes the top spot it took from Google back in July last year. Tumblr continues to be counted as a separate entity, though. In other news, taxes and several retail categories were among the fastest-growing in February on a month-over-month basis, while the top syndicated ad focus entity (AddThis), ad network/buy-side network (Google Ad Network) and DSP/SSP/Ad Exchange entity (Rubicon Project) were consistent from January.
        Related: Top Digital Properties' Mobile-Only Audiences Are Growing Quickly

        Top Digital Properties’ Mobile-Only Audiences Are Growing Quickly

        March 20, 2014

        comScore-US-Mobile-Only-Audience-Trends-Top-Properties-Mar2014Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles, says comScore in a release of new data. In fact, for each of the top 10 US properties by mobile-only audience, that audience accounts for at least 20% of the publisher's total digital population. In essence, desktop display ads won't reach those visitors, who now number in the tens of millions. Read more »

        Smartphone Penetration Now at Two-Thirds of the US Mobile Market

        March 10, 2014

        comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Oct2011-Jan2014-Mar2014Smartphone penetration continues to grow with every passing month, and the latest tally from comScore indicates that during the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smartphone. That translates to almost 160 million Americans, and is up from 55% market penetration during the year-earlier period. Given that comScore reports these figures in 3-month averages, the actual figure for January of this year is likely even higher. Read more »

        In the US, Time Spent With Mobile Apps Now Exceeds Desktop Web Access

        March 5, 2014

        comScore-US-Internet-Consumption-by-Device-Feb2013-Jan2014-Mar2014Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in new data. That threshold was passed for the first time in January, per the data, when Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop and the remaining 8.3% using mobile browsers. Read more »

        Desktop Visitor Counts: How Top Social Sites Fared in 2013

        January 22, 2014

        comScore-Desktop-Traffic-Popular-SocNet-Sites-in-2013-Jan2014The December rankings of US desktop web activity have been released by comScore, and yes, Yahoo (195.2 million unique visitors) topped Google (192.3 million) for the 6th consecutive month among desktop-only visitors, although Google likely retains the larger audience when factoring in mobile counts. With the December data in the books, it's now possible to look at the social sites among the top 50 to see how they fared throughout the year in terms of desktop visitors. Read more »

        Top Web Properties | Content Marketing | Holiday Ads | Social Care | Data-Driven Marketing

        December 26, 2013

        comScore-Top10-Gaining-Web-Categories-bypercent-change-oct-nov13-Dec2013The latest web rankings are in from comScore, and Yahoo once again ranked as the top desktop web property in November, boasting about 2 million more unique visitors than Google (194.6 vs. 192.7 million). As always, it's important to remember that these are desktop-only figures; until further notice, Google continues to have the bigger overall audience when factoring in mobile counts. Meanwhile, the top-gaining site categories aren't surprising: retail categories occupied 6 of the top 10, with 2 services categories - e-cards and coupons - also in the mix. Read more »

        Instagram Ranked The Fastest-Growing Top Smartphone App of 2013

        December 17, 2013

        Nielsen-Top-10-Smartphone-Apps-of-2013-Dec2013December isn't only the time for an abundance of holiday research - it's also the month for end-of-year lists. Nielsen is in on the action with its "Tops of 2013: Digital" lists, revealing the top US web brands, online video brands and smartphone applications. The data is based on averages from January through October, and the results indicate a growing shift towards mobile activity. And when it comes to the top mobile apps, Facebook and Google are dominant, accounting for 7 of the top 10. Read more »

        Instagram the 10th-Largest US Smartphone App by Reach

        December 6, 2013

        comScore-Top-10-Smartphone-Apps-by-Reach-in-Oct-Dec2013With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013, according to the latest smartphone audience figures from comScore. Instagram enjoyed wider reach than Twitter's app (21.8%) for the period, though leaps and bounds ahead of both was Facebook's mobile app, which reached 75.7% of adult iOS and Android app users. The closest competitor to Facebook in the smartphone app popularity contest is Google Play, with its 54% reach a fair distance back. Read more »

        October Desktop Traffic Trends: Retail Sites Gain Momentum

        November 26, 2013

        comScore-Top10-Gaining-Web-Categories-bypercent-change-sep-oct13-Nov2013An increasing number of Americans visited retail sites last month, likely shopping for Halloween and getting a head start on their holiday purchases, according to the latest data from comScore's Media Metrix. Retail site categories accounted for 6 of the top-10 fastest-gaining categories for the month, measured by month-over-month change in unique visitors from desktops. Political news sites also saw an uptick in visitors as the government shut down for the first 2-odd weeks of the month; Nielsen previously reported that 54% of active American internet users visited a news site during September. Read more »