February 10, 2012
The presence of social media in a purchase path proves to drive higher value orders, in terms of revenue per order, than natural and paid search combined, according to [download page] a study released in February 2012 by ClearSaleing. Examining more than 56 billion impressions, 2.7 billion clicks, and $13 billion in revenue through an array of channels from January 1, 2010 to August 31, 2011, the study found that a conversion occurring after social media exposure delivered more than $280 per order, compared to less than $100 per order for natural search, and more than double the average order size across all digital channels, of $135.37. Read More »
August 12, 2010
Financial services was by far the most active digital-out-of-home (DOOH) advertising category in Q2 2010, according to digital media aggregator Adcentricity.
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May 17, 2010
Search engine rankings for April 2010 continued a pattern followed in February and March 2010, according to The Nielsen Company.
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May 7, 2010
Using competitive intelligence strategies and tools will be key to launching successful email marketing campaigns in 2010, according to a new white paper from Compete.
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December 9, 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a... Read More »
November 19, 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a... Read More »
November 16, 2009
While marketing affiliates remain focused on increasing revenues and joining programs that offer the highest commissions, many are still marketing half-heartedly and are overlooking or unaware of new technologies and online ad strategies that could bring them more success, according to a report based on a survey by AffiliateBenchmarks.
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November 16, 2009
More than eight in 10 (83%) European marketers say they increased their online advertising spending during 2009 and 94% plan to increase it in 2010 because of its ability to maximize limited budgets, according to a report from the European Interactive Advertising Association (EIAA).
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October 15, 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a... Read More »
September 16, 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a... Read More »
