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Custom-Content Spend a Good Chunk of Marketing Budgets

Business marketers on average spend 29.42% of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine (via MediaPost). more »

May 7-08

Marketing Execs: Agency Use Unaffected by Economic Climate - for Now

Apr 30-08

Click-Fraud Rate Down Slightly in First Quarter

Apr 29-08

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Mar 18-08

Efforts to Centralize, Integrate Marketing Function Falling Short

Mar 11-08

Marketers Still Confused about Multicultural Marketing

Mar 7-08

DMA: Despite Q4 DM Growth, Q1 Expectations Reflect Economic Concerns

Mar 4-08

Marketers: TV Advertising Less Effective Than Two Years Ago

Feb 20-08

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008

Feb 19-08

Online Video User Segments’ Viewing Behavior Varies Widely

Feb 14-08

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