February 8, 2012
22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey from InMobi. Users performed a number of other activities directly related to the game or commercials, including downloading a Super Bowl application (27%), discussing the game (23%), and discussing commercials (16%). Read More »
February 2, 2012
Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into the New Year, according to a Jumptap report released in February 2012, which also found that iPad’s share of traffic fell 25% from 59% to 44% during that period. Overall tablet traffic soared 229% over an average projected for the day after Christmas, based on historical network traffic, while the day after New Year also saw a 263% boost in traffic.
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February 1, 2012
73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January 2012. The proportion of viewers who say that advertisers should save their money and pass the savings on to them (18.5%) is roughly matched by those who say the ads make them aware of advertiser brands (16.9%). Similarly, although 8.9% complain that the commercials make the game last too long, a similar proportion report that they influence them to buy products from the advertisers (8.4%). Read More »
January 30, 2012
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when making a purchase, compared to 49% who say that recommendations from friends and family is most influential, according to [pdf] survey results released in January 2012 by Bazaarvoice. Read More »
January 23, 2012
78% of viewers completed 100% of interactive in-stream video ads, compared to 69% who completed 100% in-stream ads without interactive elements, according to results from a PointRoll study that compared campaign results from April to December 2011. By contrast, just 39% of viewers completed 100% of in-banner video ads. Interaction rates, where users specifically took an action within the ad, were also more than 3 times higher for in-stream video ads than for in-banner video ads during the period. Read More »
January 20, 2012
Consumers watched significantly more online video advertising regarding retail products such as clothing and electronics from May to December 2011 than they did for a number of other industry segments, according to [pdf] January 2012 analysis from 33Across. The company examined online content consumption and sharing behavior among consumers using data from the social graphs (”brand graphs”) it builds for its customers, finding that consumers in the retail graphs viewed online video ads 15% more than consumers in other verticals’ graphs. Read More »
January 19, 2012
US online ad spending will exceed the total spent on print magazines and newspapers this year for the first time, according to a January 2012 eMarketer estimate that projects $39.5 billion in online ad spending, $19.4 billion in newspaper ad spending, and $15.4 billion in magazine ad spending. eMarketer estimates that online ad spending will continue its dramatic growth to reach $62 billion by 2016, while the print total will continue to decline to $32.3 billion that year. Read More »
January 11, 2012
Mobile commerce accounted for 18% of the postclick campaign action mix on the Millennial Media network in November 2011, representing a 22% month-over-month increase, according to [sign-in page] the November 2011 Millennial Media SMART report. Data from the report indicates that the leading postclick actions in November were application download and store locator (33%),with the latter experiencing 47% growth from October, as retail and auto advertisers increased their use to drive customers into stores and dealerships for seasonal sales.
Traffic to site as a campaign destination increased 7% month-over-month to represent 60% of the campaign destination mix. Read More »
January 5, 2012
Email marketing (17.4%), search engine marketing / key word purchase (15.1%), and social media marketing (13.7%) will make up the top 3 areas of spending for SMBs in the coming year, according to [download page] a January 2012 report from Borrell Associates. Business directory listings (12%) is the only other category projected for a double-digit share of online ad spending mix. Read More »
December 22, 2011
The best-liked new TV ads of 2011 reflected the value of traditional ad elements such as strong creative, simple and engaging messaging, and a solid emotional connection, according to December 2011 analysis from Nielsen. The most-liked ad, with a “likeability” index of 231, was a Super Bowl spot for Volkswagen’s Passat, in which a boy dressed as Darth Vader believes he used “the force” to turn on a car. The index score of 231 means that among viewers, Volkswagen’s ad proved to be 131% better-liked than the average new commercial during the January 1 - November 30 period. Read More »
