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Mobile Display Ads Have Branding Impact - Increase Awareness, Interest

Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema. more »

Apr 29-08

Economic Impact of Word-of-Mouth Calculated Using Net Promoter Model

Apr 2-08

Top Spots in Search and Paid Listings Prove Key for Branding

Dec 10-07

‘In-Context’ Web Ads Better for Brand Recognition, Ad Recall

Nov 2-07

Study: Branding Can Alter Kids’ Perception of Taste

Aug 7-07

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