June 19, 2013
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The report shows that household discretionary spend among gay men trails their heterosexual counterparts ($15,100 vs. $17,400), and the same is the case with lesbian women ($15,000 vs. $16,000). However, on a per capita basis, discretionary spend is higher among gay men ($6,794) than heterosexual men ($6,041). Read more »
June 18, 2013
The portrait of the tech-obsessed college student may have some grounding in reality. According to the latest College Explorer study from re:fuel, the average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year. The laptop computer is the most commonly owned device, by 85% of the college student population, with smartphone penetration nearing 70% and tablets (36%) more widespread than cell phones (33%). Video game consoles are also popular, owned by roughly two-thirds of the representative sample of college students. Read more »
June 17, 2013
In light of recent data from comScore suggesting that a majority of display ads go unseen (at least per the 3MS standard for 50% of pixels in-view for at least a second), it's worth taking a look at viewability benchmarks according to PointRoll's latest benchmark report [pdf]. Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites. Read more »
June 17, 2013
After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel. That remains significantly above discretionary spending power from 2009-2011, though, which stood at roughly $90 billion. Factoring in $287 billion in non-discretionary spending (on items such as room and board, tuition), the total college market's spending power is estimated to be $404 billion this year, down only slightly from last year's $409 billion. Read more »
June 17, 2013
Media and entertainment executives from around the world feel that digital is about to become their primary source of revenue, details Ernst & Young in a new report. Digital's share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015, a more bullish forecast than given recently by PricewaterhouseCoopers, which also noted a shift to digital spending and revenues. In order to digitally transform their organizations, most respondents cite the creation of a culture of innovation as one of their top strategic priorities. Read more »
June 14, 2013
SMS messages achieve a high response rate across industries, and much of that engagement occurs in the first 15 minutes, finds Dynmark [download page] in a new study. Derived from an analysis of almost a billion SMS transactions through 1,500 networks across 42 mobile operating systems and a multitude of countries, the data reveals that the finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes. Read more »
June 13, 2013
About 2 in 3 in-stream video ad impressions come from 4 advertiser categories, according to [pdf] a new study from Google DoubleClick. Looking at video ads served on DoubleClick for Advertisers (DFA) and the Ad Exchange between March 2012 and March 2013, Google reveals that automotive (19%), retail (18%), technology (17%) and CPG (14%) brands led all others, with these categories chiefly the realm of large advertisers seeking branding opportunities. And it looks like that trend isn't going away: 2 in 5 video ad impressions in Q1 came from advertisers new to digital video, with the majority of those being large brand advertisers. Read more »
June 6, 2013
PwC has issued its annual "Entertainment & Media Outlook" report, which contains projections for online and offline media markets through 2017 across various components including advertising revenues and consumer spending. The outlook for traditional media markets is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while radio continues to grow at a modest pace and the outlook for print continues to be dim, although losses may slow. Read more »
June 5, 2013
Consumer spending on entertainment and media content is moving away from physical purchases, and that shift will only intensify over the next 5 years, according to the latest "Global entertainment and media (E&M) outlook," from PricewaterhouseCoopers (PwC). While physical purchases represented 88% of total spending on E&M content in 2008, that number has dropped to 73% this year, and will fall to 53% by 2017. That mirrors an overall spending transition in the global E&M market. Read more »
May 31, 2013
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to [pdf] a study from Scarborough. The researchers, dubbing this group "Shaken and Stirred Millennials," examine some of their characteristics, as well as their purchasing and media habits. Read more »
