December 15, 2011
45% of Americans say that quality is the factor that most influences their car-buying decision, representing 22% growth from 37% who cited the factor in 2010, according to a CarMax survey released in December 2011 conducted by Ipsos Public Affairs. Data from the survey indicates that price is the second most influential factor, voted by 22% of respondents, down from 28% in 2011. Fewer Americans also cite safety as being most influential when choosing a car, selected by 15% of respondents this year, compared to 22% in 2010. By contrast, resale value has grown in importance, rising from 4% of respondents last year to 7% this year, while environmental or green factors have remained unchanged at 6%. Read More »
September 22, 2011
Large percentages of Gen Y adults age 18-34 have engaged a variety of activities to promote positive social change in the last 12 months, according to [pdf] a study from Walden University and Harris Interactive released in September 2011. Results from the “Social Change Impact Report” indicate 81% of Gen Y adults have donated money, goods or services.
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September 1, 2011
Concern about climate change/global warming was less pronounced than that about issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to The Nielsen Company’s 2011 Global Online Environment & Sustainability Survey of more than 25,000 internet respondents in 51 countries. During Q2 2011, three out of four global consumers rated air pollution (77%) and water pollution (75%) as top concerns, compared to 71% and 69% in 2009, respectively.
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August 31, 2011
While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product, according to The Nielsen Company’s 2011 Global Online Environment & Sustainability Survey of more than 25,000 internet respondents in 51 countries. In addition, about three in four (76%) global consumers say raw materials influence their decisions on where to shop and what to buy.
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August 5, 2011
“Super Greenies” (adults who engage in 10 or more environmentally friendly activities on a regular basis) tend to use the internet more heavily than average adults, according to [pdf] an August 2011 study from Scarborough Research. For example, data from “All About the Super Greenies” indicates 51% of Super Greenies have visited Facebook in the past 30 days, making them 36% more likely than average adults to use Facebook.
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July 13, 2011
Although residential electric utility customers are less satisfied with power quality, reliability and price than in 2010, improvements in operational-related aspects have largely mitigated the negative effects on overall satisfaction, according to the J.D. Power and Associates 2011 Electric Utility Residential Customer Satisfaction Study. Residential customer satisfaction with electric utility companies averages 628 on a 1,000-point scale in 2011, which is a slight decrease from 630 in 2010.
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May 23, 2011
For the second straight month, the community-green category experienced the most month-over-month growth in unique US web visitors during April 2011, according to [pdf] comScore Media Metrix data. More than 26 million Americans visited the category during the month, an impressive 32% gain compared to almost 20 million in March.
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April 26, 2011
The arrival of spring had online Americans going green in March 2011, according to comScore Media Metrix data. The community-green category drew nearly 20 million visitors during the month, up 11% from February to rank as the top gaining category.
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March 30, 2011
Americans worry the most about several water-related risks and issues among nine major environmental issues, according to results of a new Gallup poll. They worry least about global warming and loss of open spaces.
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March 25, 2011
Nearly two-thirds (64%) of homeowners say they will invest in renovation projects this year, according to the latest American Express Spending & Saving Tracker. And nearly one-third (32%) of homeowners with home improvement plans said they’ll be looking to invest in green improvements this year, with many choosing to spend on energy saving measures because of the long-term, cost-saving benefits (31%).
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