Zenith Optimedia Sees -6.9% Worldwide Ad Growth
New amended forecasts from Zenith Optimedia now predict (pdf) that global ad spend will decline 6.9% over the course of 2009, a downward revision from late 2008 numbers that foresaw a 0.2% drop, and the result of what the firm calls a “substantial turn for the worse” precipitated by “unprecedented economic problems.” more »
Apr 14-09
