Consumers Like Permission Email, but a Good Chunk Ends up as Junk
Some 58% of consumers say email is a great way for companies to stay in touch (up from 45% a year ago) - yet only about 77% of invited email successfully makes it to the inbox, according to (pdf) an email study by Harris Interactive (with Merkle) and another by Lyris, Inc. more »
Apr 23-08
