The CPG channel was the leader in online video ad spending in 2011, according to [pdf] statistics from online ad server YuMe released in February 2012, which found that the channel accounted for 24% of spending in 2011 overall and 25% of spending in Q4 2011. Health/Pharma was the number two category in terms of ad spend in 2011, at 16%, although it challenged CPG for top billing in Q4 (23%). Other leading categories were telecom (13% in 2011, including 12% in Q4), financial services (7% in Q4 and 2011 overall), entertainment (6% in 2011, but just 3% in Q4), and retail (5% in 2011, and 6% in Q4). Read More »

The average US consumer celebrating Valentine’s Day this year will shell out $126.03 on traditional merchandise, up 8.5% from last year’s $116.21, and marking the highest average in the NRF Valentine’s Day Consumer Intentions and Actions Survey’s 10-year history, according to the February 2012 survey, conducted by BIGinsight.

Total spending for the day is expected to reach $17.6 billion, up 12% from $15.7 billion last year.
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Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into the New Year, according to a Jumptap report released in February 2012, which also found that iPad’s share of traffic fell 25% from 59% to 44% during that period. Overall tablet traffic soared 229% over an average projected for the day after Christmas, based on historical network traffic, while the day after New Year also saw a 263% boost in traffic.
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80.6% of consumers reported using coupons sometimes (33.2%), very often (34%), or always (13.4%) in 2011, with a further 14% saying they used them, but rarely, according to a study released in January 2012 by NCH. The proportion reporting using coupons at least sometimes in 2011 represents 3% growth from 78.3% in 2010, and has risen every year since 2007, when it was 63.6%. By contrast, the 5.4% of consumers in 2011 who said they never use coupons is the lowest since 2007, when it stood at 10.6%. Read More »

US consumers redeemed 3.5 billion CPG coupons in 2011, representing a 6.1% increase from 3.3 billion in 2010 and a 9% rise from 3.2 billion in 2009, according to a study released in January 2012 by NCH. In addition, CPG coupon redemption in 2011 represented a significant 34.6% jump from 2.6 billion CPG coupons redeemed in 2007 and 2008. Interestingly, redemption grew as distribution declined: the 305 billion CPG coupons distributed in 2011 was down 8.1% from the 332 billion distributed in 2010. Read More »

The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of investment by marketers, according to a study released in January 2012 by NCH.

The number of CPG coupons distributed in the US last year via all media totaled 305 billion, down from 332 billion in 2010 and 311 million in 2009, but up from 285 billion in 2007.
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78% of viewers completed 100% of interactive in-stream video ads, compared to 69% who completed 100% in-stream ads without interactive elements, according to results from a PointRoll study that compared campaign results from April to December 2011. By contrast, just 39% of viewers completed 100% of in-banner video ads. Interaction rates, where users specifically took an action within the ad, were also more than 3 times higher for in-stream video ads than for in-banner video ads during the period. Read More »

Coupons from home heavily influenced brand choice for 55% of consumers in Q4 2011, unchanged from the previous quarter, but representing a 15% rise from 48% in Q1, according to a survey released in January 2012 by SymphonyIRI. Use of newspaper circulars from home proved influential to almost half of consumers, up 14% from 43% in Q1, while use of in-store circulars also gained steam over the course of the year, cited by 44% of consumers as a brand decision influencer in Q4, compared to 36% in Q1. Shopper loyalty card discounts proved influential to 42% of consumers, ahead of signs or displays in the store (30%). Read More »

MTV’s Facebook fan page boasted 29.6 million fans as of December 29, 2011 representing a 126% increase from December 28, 2010, and launching the brand into the top 5 branded fan pages by size, according to January 2012 analysis from Ignite Social Media. Facebook took the top spot again in 2011 with 57 million fans, up 83% from 2010. YouTube (48.4 million) and Coca-Cola (36.5 million) remained in the second and third positions, up 91% and 71%, respectively.
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56% of all outlet trips in the 52 weeks ending August 21, 2011 were quick trips, meaning that the consumer needed a product immediately and needed to make a trip in order to purchase it, according to [registration page] a December 2011 study from SymphonyIRI. Data from “The CPG Basket: Fostering Growth in a Time of Conservatism” indicates that quick trips accounted for about one-quarter of CPG dollar sales, behind pantry stock-up trips (13% of visits, 39% of dollar sales), where consumers prepared for the coming week.

Special purpose trips, referring to non-routine purchases for specific events, accounted for 16% of all outlet trips and 18% of all outlet CPG dollar sales. Read More »