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Behavioral Advertising Mostly OK - If Privacy, Security Safeguards Instituted

Most US adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study. more »

Apr 11-08

Digital Media Screens in Quick-Service Restaurants Get Attention

Apr 9-08

Consumers Well Aware of Behavioral Tracking, Targeting - Don’t Like It Much

Mar 31-08

CMOs: Personalized Communications Not Measured, Underutilized, Under-Tested

Mar 5-08

Healthcare Consumers Take Active Role, Want Customized Services

Mar 5-08

Gap between What Health Care Consumers Want - and Actually Get

Feb 29-08

‘Top Friends’ Top Facebook App, MySpace Has Largest Widget Audience

Jan 24-08

Marketing Executives Identify Top Marketing Trends, Concepts in 2008

Nov 29-07

Cable Subscribers Prefer ‘a la Carte’ Channels

Oct 30-07

Mobile Brand Advertising Readies for Takeoff, Direct Already on Its Way

Oct 19-07

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