January 11, 2013
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to [download page] a new Econsultancy study produced in association with Adobe. Mobile optimization - which the report refers to in part as the need to make every digital experience work well on any device in any location - took top honors from last year's leader, social media engagement, which tumbled from 54% to 35% of respondents. Read more »
January 10, 2013
Content marketing has been getting more attention of late, and new survey results [download page] from Econsultancy confirm that this area is top of mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers surveyed tabbed content marketing, up from 29% last year. Tied with content marketing at the top of the list was conversion rate optimization (up from 34% last year), slightly ahead of last year's leader, social media engagement (38%). Read more »
January 9, 2013
Facebook was once again the leading option in Q4 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to January 2013 data from Janrain. But, Facebook lost its majority share from Q3, dropping 5% points to 49% share of logins. Google was the big riser for the quarter, gaining 6% points quarter-over-quarter to reach 31% share. And after cracking 10% share in Q3, Twitter retreated to 7% share. Read more »
November 14, 2012
B2B email marketers: writing a business-themed email? Use terms such as "money," "revenue," and "profit" in the subject line, and avoid words such as "ROI," "asset," and "industry." That's one of many takeaways from a new report [download page] by Adestra, which analyzed almost 1.2 billion B2B emails sent within the past 12 months. The study examines performance metrics across a number of subject line themes - including discount, news, and content - and also looks at subject line length and personalization. Read more »
October 24, 2012
Facebook was again the leading option in Q3 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to October 2012 data from Janrain. Facebook gained 6% points quarter-over-quarter to pass majority share for the first time, at 54%, extending its lead over second-place Google, which lost 5% points to 25% share. Read more »
September 20, 2012
American consumers willingly share some - but not all - personal information with companies they trust, according to [download page] September 2012 online survey findings from LoyaltyOne. 50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income. Yet just 24% will share their online browsing histories, and the same proportion would share their exact location via smartphone as would share their number of sexual partners (both at 15%). Read more »
August 24, 2012
88% of online adults don't like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password, according to an August 2012 study by Janrain, conducted by Harris Interactive. This aversion stems from an excess of unique passwords they have to remember: 58% of the respondents said they have 5 or more unique passwords associated with their online logins. 30% have 10 or more, and 8% have more than 21 or more. Read more »
August 1, 2012
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates, finds Adestra [download page] in a July 2012 study of 932 million emails from more than 40,000 campaigns across 6 sectors, sent over a 6-month period. The results show that B2C emails have a below-average click-to-open rate (CTOR) for subject lines between 20 and 60 characters in length, but after that pick up steam, hitting their peak at 150 characters in length. Read more »
July 25, 2012
Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking overnight, finds MailerMailer in a July 2012 report covering more than 1.2 billion opt-in email newsletters sent in 2011. Read more »
July 24, 2012
Facebook (48%) was the leading option in Q2 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to July 2012 data from Janrain. Another 30% preferred to use their Google accounts for login, followed by Twitter (9%), Yahoo (8%), WindowsLive (3%) and others (including LinkedIn and Pinterest) at 3%. Read more »
