December 4, 2012
Contrary to some research showing marketing budget skepticism around the world, a majority of senior marketers around the world surveyed by The CMO Council [download page] say their budgets have grown this year as compared to last. Along with these additional funds have come increased responsibilities, legitimacy, and compensation, leading The CMO Council to tab 2013 as "the year of the marketer." Read more »
November 8, 2012
There are 3 areas or business units that are most often involved in bringing innovative ideas to market, finds the Economist Intelligence Unit [pdf], in a November study produced in partnership with Oracle. Asking 226 senior executives worldwide to select up to 3 areas that participate, 47% named the product development team, 45% the marketing team, and 44% the research and development unit. No other unit was cited by more than one-quarter of respondents. That includes IT, surprising given the preponderance of technology in these executives' innovation processes. Read more »
November 2, 2012
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election, finds STRATA in the latest installment of its quarterly survey of leading advertising agencies. 47% of non-political ad buyers polled said their clients are waiting until after the election to advertise so as to avoid competing with political ad buys. That's a sea change from Q2, when just 18% of non-political media buyers said the same. Read more »
August 14, 2012
Virtually all strategic media planners are expecting to include digital place-based (DPb) media in their plans next year, and it appears that an increasing amount of DPb budgets will be funded from digital and online advertising dollars, per results from a Digital Place-based Advertising Assocation (DPAA) survey released in August 2012. 40.1% of the planners said they would fund their DPb plans from digital and online budgets, representing a 75.1% increase from 22.9% who responded that way last year. Read more »
June 7, 2012
Recent research from Ooyala suggests that there is potential for publishers to increase their video ad loads, and a new study [download page] released in June 2012 by comScore shows that, indeed, online video lags traditional TV in ad loads by a considerable amount. According to the report, content accounts for 75.2% of TV programming, with ads accounting for the remaining 24.8%. Within the online video space, though, ads accounted for just 1.5% of overall viewing time in March 2012. Read more »
May 31, 2012
Although many C-suite executives say that digital business trends such as big data and social media marketing are a corporate priority, a variety of factors appear to be holding back their ability to take advantage of the potential presented by these new technologies, according to a McKinsey & Company survey released in May 2012. Chief among these challenges are organizational structures, which 52% of the executives believe are not designed to take advantage of their digital business priorities, and a lack of technology infrastructure and IT systems, cited by 51%. Read more »
May 30, 2012
Key trends in digital business are appearing on C-suite executives' corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed said that digital marketing and social tools are at least a top 10 corporate priority, including one-quarter overall indicating this trend to be at least among their top 3 strategic priorities, and 8% saying it is the top priority of their organization. C-suite executives display a similar attitude towards big data and analytics: roughly half place this trend within their top 10 priorities. One-quarter indicate it to be a top 3 priority, and 9% say it is their top priority. Read more »
March 14, 2012
Only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or lifetime customer value, while only 17% of those whose companies are using mobile advertising say they are doing so, according to [download page] a survey released in March 2012 by Columbia University's Center on Global Brand Leadership and the New York American Marketing Association (NYAMA). Read more »
November 29, 2011
2 in 5 marketers say direct and digitally-driven sales revenue is up compared to Q2 2011, while just 13.2% report revenue decreases over the same time period, according to a study released in November 2011 by the Direct Marketing Association (DMA) in partnership with Winterberry Group. Data from the "Quarterly Business Review Q3 2011" also indicates that 46.6% of marketers report an increase in revenue compared to Q3 2010, including 14% who report a significant increase. By contrast, only 18.6% say that revenue has decreased year-over-year. Read more »
August 24, 2011
About a combined seven in 10 (68%) US marketing and event professionals travel to at least one domestic event a year, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from "Business Motivations and Social Behaviors for In-Person and Online Events" indicates 48% of respondents travel to one to two domestic events a year, while 16% travel to three to four a year and 16% travel to five or more a year.
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