November 29, 2011
2 in 5 marketers say direct and digitally-driven sales revenue is up compared to Q2 2011, while just 13.2% report revenue decreases over the same time period, according to a study released in November 2011 by the Direct Marketing Association (DMA) in partnership with Winterberry Group. Data from the “Quarterly Business Review Q3 2011″ also indicates that 46.6% of marketers report an increase in revenue compared to Q3 2010, including 14% who report a significant increase. By contrast, only 18.6% say that revenue has decreased year-over-year. Read More »
August 24, 2011
About a combined seven in 10 (68%) US marketing and event professionals travel to at least one domestic event a year, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from “Business Motivations and Social Behaviors for In-Person and Online Events” indicates 48% of respondents travel to one to two domestic events a year, while 16% travel to three to four a year and 16% travel to five or more a year.
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August 4, 2011
Below are some links to recent research news, studies and lists regarding mobile technology that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
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July 22, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
... Read More »
June 16, 2011
Slightly more than half (52%) of US and UK marketing executives say one of their company’s top marketing priorities is customer retention, according to [download page] a survey from Forbes Insights and Coremetrics. Other popular responses include customer acquisition (38%), customer profitability (29%) and branding (28%).
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June 10, 2011
US newspapers generally expect the percentage of their revenue stream derived from digital products to grow substantially in the next three years, according to [pdf] an April 2011 study from the University of Missouri School of Journalism and Reynolds Journalism Institute. Results from “The Push to Paid” indicate that today, more than 50% of newspapers obtain 9% or less of their revenues from all digital products.
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June 9, 2011
Executives are most likely to see more innovative approaches to targeting/marketing and capabilities in new media are the abilities their marketing organizations need to demonstrate during the next two to three years to build successful brands, according to [pdf] a study from strategic brand and marketing consultancy Prophet. The “2011 State of Marketing Study” shows that 84% cited more innovative approaches and 68% said new media capabilities (more than one answer permitted).
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June 9, 2011
Innovation in developing new goods, services and experiences for and with customers is key to marketing success in the B2C channel, according to consumer trends firm trendwatching.com. Calling this trend “innovation extravaganza,” trendwatching.com advises marketers to practice innovation in a number of key trend areas.
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June 3, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
... Read More »
May 20, 2011
In spring 2011, US consumers have adjusted to a new spending reality as a result of high gas prices, but actions taken to cut down on spending habits, such as eating out less, buying less expensive grocery brands and doing more things at home are less prevalent compared to the summer of 2008, according to data collected by The Nielsen Company.
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