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Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn't get to writing up this week, but still may be worth a peek: Read more »
The number of unique US viewers visiting the top 10 online video properties by viewer increased month-over-month in June 2011, according to comScore Video Metrix data. The total number of unique viewers increased 1%, from 176.3 million to 178.4 million.
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Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn't get to writing up this week, but still may be worth a peek: Read more »
Top US and UK online marketing performers, those executives who say their company's investment in online marketing technology is "world class," are much more likely to proactively track and adjust their online marketing campaigns, according to [download page] a survey from Forbes Insights and Coremetrics. Results of "Bringing 20/20 Foresight to Marketing" indicate 27% of top performers, but only 9% of all respondents, review online marketing performance in real time.
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Understanding the influence of a marketing campaign beyond acquisition and conversion to include the influence of each interaction is the top challenge for US and UK marketers, according to [download page] a survey from Forbes Insights and Coremetrics. Results of "Bringing 20/20 Foresight to Marketing" indicate 26% of marketing executives rated this as a top online marketing challenge (more than one answer allowed) for their organizations.
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US newspapers generally expect the percentage of their revenue stream derived from digital products to grow substantially in the next three years, according to [pdf] an April 2011 study from the University of Missouri School of Journalism and Reynolds Journalism Institute. Results from "The Push to Paid" indicate that today, more than 50% of newspapers obtain 9% or less of their revenues from all digital products.
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Innovation in developing new goods, services and experiences for and with customers is key to marketing success in the B2C channel, according to consumer trends firm trendwatching.com. Calling this trend "innovation extravaganza," trendwatching.com advises marketers to practice innovation in a number of key trend areas. Read more »
Popular social networks such as Facebook and Twitter may offer retailers the possibility of monetizing their presence on them, according to an April 2011 survey conducted by Shop.org, comScore and Social Shopping Labs. Findings from the "2011 Social Shopping Survey" indicate two-thirds of Twitter users (67%) say a post has spurred them to click through to a website, as do more than half of Facebook users (56%).
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Nearly a quarter of US gamers say they would buy a new console (successor to Wii) from Nintendo (27%) within six months of release, but a near-equal share say the same for new Sony (24%) and Microsoft (25%) consoles, according to data from The Nielsen Company. These three consoles have substantially higher percentages of gamers willing to buy within six months of release than any other consoles included in the Nielsen survey.
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The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 3, 2011, according to Chad White, research director at Responsys and author of the Retail Email Blog. That's down 1% week-over-week, down 7% from where it was four weeks ago, and up 13% year-over-year.
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