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Influential Online Hispanic Consumers Super ‘E-fluentials’

Influential online consumers (”e-fluentials”) among Hispanics use the internet to not only connect with friends and family but also share views about products and brands - often in higher proportions than other e-fluentials, according to a Burson-Marsteller study. more »

Apr 2-08

GM, Toyota Vie for Top Online Advertiser Spot among Auto Manufacturers

Mar 28-08

Mobile Advertising Brand Recall Up 20% in Q1

Mar 27-08

Celebrity-Branded Wines Thrive in US Market

Mar 10-08

Newspaper Ads Trounce TV in Canada

Feb 25-08

New Media’s Influence on Purchase Grows, Especially among Minorities

Feb 20-08

Retailers Have Multichannel Skills but Need Help Integrating Channels

Feb 14-08

One-Third of Health Services Advertising Spend Is for DM Campaigns

Feb 6-08

FSI Coupons Deliver 257 Billion Offers Worth $320B in Incentives in ‘07

Jan 11-08

Awareness of Environmental and Global Issues Affected Holiday Spending

Jan 2-08

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