Videogames

When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers. Read more »

Advertiser and demand-side platform demand for mobile ad impressions (both in-app and otherwise) through real-time bidding (RTB) rose from 0.4 bids per impression request in January to 1.6 in June, with a peak of 1.7 in May, according to [download page] an August 2012 report from MoPub. That competition drove volatility in auction win rates early in the year, from a low of 18% in January to a high of 53% in February, stabilizing at 37-38% in the last two months of H1. Read more »

The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012, topping the benchmark rates for mobile banners (0.87%), rich media (0.15%), and standard banners (0.1%), according to an August 2012 report from MediaMind. The study also finds that 92.75% of in-stream video ad impressions were started, 82.43% of those were played half of the way through, and 74.78% were fully played. Read more »

Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities, according to a July 2012 survey from Wave Collapse, which asked mobile device owners who had engaged in a number of leisure activities in the past week to identify which they stayed up late to do the previous night. While 62% who had watched a movie on TV stayed up to do so, 59% who had viewed a video, movie, or TV show on their tablet stayed up as well. Read more »

The percentage of US mobile subscribers engaging in a variety of activities on their devices continues to increase, according to the latest comScore MobiLens data. Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers. Indeed, a Prosper Mobile Insights report [download page] finds that 62.6% of smartphone and tablet owners who access Facebook prefer to do so via their smartphone (50%) or tablet (12.6%). Read more »

Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads, according to a study released in July 2012 by Performics. Fathers are the most receptive (43%), with mothers also slightly above average (31%). Other men (e.g., bachelors, husbands without children - 27%) and other women (23%) are the least receptive. Read more »

One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com. Of note, despite indications that cord-cutters are going online for their content, recent research from GfK Media reveals that among those who have cancelled their pay TV service, online options were cited as the reason by less than 1 in 5. Read more »

Parents are showing healthy levels of new media and technology adoption, according to June 2012 Ipsos MediaCT survey results. Among parents of children aged 6-12, 69% own a cell phone that can access the internet, while 37% own a tablet, and 26% an e-reader. Read more »

The average age of a US or UK mobile device owner who has played a game on the device in the past month ("mobile gamer") is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a PopCap Games report released in June 2012. 16% of mobile gamers are 55 or older, while roughly two-thirds are less than 45 years old. Read more »

Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010's 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of 18.7%, followed by TV subscriptions and license fees (excluding video-on-demand, pay-per-view, and over-the-top), which grew by 7.2%. Read more »