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Primetime (8PM-11PM) might be the right time for reaching TV viewers, but it's not the only time, per new data from Nielsen. Nielsen's figures reveal that traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11AM-3PM, too. Read more »
Newspaper ad revenues continue to sink, but few Americans seem to be noticing, according to survey results released by the Pew Research Center's Project for Excellence in Journalism, as part of its "State of the News Media 2013" study. Asked if they had heard about news organizations' financial problems (not limited to newspapers), 36% of respondents said they had heard "nothing at all," and an additional 24% said only "a little." But a significant proportion have felt changes in the way news is reported. Read more »
68% of consumers with minimum household income of $150,000 ("wealthy shoppers") are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity, with three-quarters of those saying they do so only to complete a transaction. That's according to survey results from the Luxury Institute, which also found that 63% would join a hypothetical online registry for blocking the tracking of their Web activities (a "do not track" list). Read more »
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smartphone. That translates to 37% of all teens having a smartphone, up from 23% in 2011, per new data [pdf] from the Pew Research Center's Internet & American Life Project. Along with that increasing adoption of mobile phones, the survey reveals that 25% of teens are "cell-mostly" internet users, meaning that their cell phone is the primary way for them to access the internet. Read more »
51% of affluents have engaged with social media about a TV program while watching that program, finds Ipsos MediaCT in its latest Mendelsohn Affluent Barometer. The survey, of adults living in households with at least $100,000 in annual household income, finds that this segment of the population displays a tendency to multi-task, with 58% of smartphone owners and 53% of tablet owners at least "regularly" using their devices while watching TV. Read more »
Popular social networking sites such as Facebook, Twitter, and Pinterest attract some segments of the American population more than others, per results [pdf] from a new study from the Pew Research Center's Internet & American Life Project. While that's not an earth-shattering revelation by any means, the results do offer some intriguing glimpses into which segments prefer which sites. Read more »
The Census Bureau has released an American Community Survey brief [pdf] relating to the geographic spread of high-income households (those in the top 5% of income nationwide, or an annual household income of at least $191,469) during the 5-year period from 2007-2011. The study breaks down the top 25 metropolitan statistical areas (MSAs) with the highest concentration of such households, revealing that a large proportion of these MSAs are on the coasts, in particular within the New England, Middle Atlantic, and Pacific divisions. Read more »
18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending, finds Ipsos MediaCT in its latest Mendelsohn Affluent Barometer, conducted in December 2012. That's a significant reversal from October 2012, when just 13% anticipated spending more over the coming year, compared to 18% who anticipated a contraction in spending. Ultra affluents - with household income of at least $250k - have an even more buoyant outlook. Read more »
47% of Americans agree that they follow or engage with at least one brand on a social networking site, according to survey results from Ipsos Open Thinking Exchange, putting the US slightly above the 24-country average (44%) in brand engagement. Within the US, women are 21% more likely than men to say they engage with brands on social networks, and 18-34-year-olds are more than twice as likely as those 50 and up to do so (63% vs. 29%). Read more »
72% of US internet users said they have looked online for health information in the past 12 months, mostly to search for a specific disease or medical problem (55%) or a certain medical treatment or procedure (43%), according to [pdf] results from a Pew Internet & American Life Project survey. Among these online health-seekers (who represent an estimated 59% of the total US population), 77% started at a search engine the last time they went online to look for health information, while 13% went to a site that specializes in health information. Read more »
