July 19, 2012
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics, according to [pdf] a survey commissioned by the IAB and conducted by ABI Research, released in July. For example, a significant proportion of smartphone owners who use their devices in-store report checking prices and availability on the internet (35%), finding product information while in the store (31%), scanning barcodes to check prices and availability in-store (30%), and acquiring and redeeming coupons and offers (23%). Read more »
July 17, 2012
Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week. By contrast, an average 25% of smartphone users interact with ads at that same frequency, according to [pdf] a survey commissioned by the IAB and conducted by ABI Research released in July. Read more »
July 16, 2012
While 82% of mobile owners store contact information on their devices, 81% of device owners would probably (30%) or definitely (51%) not allow social networking applications to mine those contacts for friend suggestions, and 93% would probably (18%) or definitely (75%) not allow a coupons app to mine the list in order to offer coupons to their contacts, per findings [download page] from a University of California-Berkeley study released in July 2012. Read more »
July 13, 2012
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues ("Hispanic mobile shoppers") are motivated more by finding the best price than the right product. This preference also carries over to their perceived benefits of using a store's own mobile application or website, per new findings [download page] released in a Sensis and White Horse report. Read more »
July 6, 2012
Mobile phones (and particularly smartphones) are growing in popularity, and survey data [pdf] released in June by the US National Health Information Survey (NHIS) reveals that more and more American households are abandoning their landlines and going wireless-only. Read more »
June 29, 2012
Fully 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones, according to [pdf] new research from Deloitte. Electronics and appliance stores see the highest smartphone use and frequency among 11 types of retail stores (including department stores, apparel, grocery stores, etc.), where smartphone use influences 5.1% of sales on average. Read more »
June 6, 2012
During the three-month average ending April 2012, 33.1% of US mobile subscribers played games on their mobile device, up about 4% from 31.8% during the three-month average ending January 2012, according to comScore Mobile Metrix data. comScore figures indicate that other mobile activities also saw an increase in subscriber engagement from the prior three-month period, including use of downloaded applications, which increased 3.3% from 48.6% to 50.2% of the mobile audience, and listening to music, which grew 5.3% from 24.5% to 25.8% of subscribers. Read more »
June 5, 2012
Rather than build one-size-fits-all creative, mobile advertisers should take advantage of the unique features presented by different device screen sizes, suggests Jumptap [download page] in its June 2012 MobileSTAT report. Analyzing click-through rates (CTRs) across a variety of mobile devices, the report reveals that although tablets generally perform better than smartphones, screen size is not always a good indicator of CTR. For example, the 7" Kindle Fire (1.02%), which boasted the highest CTR in Q1 2012, vastly outperformed the larger 10.1" Samsung Galaxy Tab (0.53%), while the 9.7" Apple iPad (0.9%) had a much higher CTR than the smaller 2.5" Sony Xperia Mini (0.42%). There was more consistency among OEMs - Apple's devices ranged between 0.84% and 0.90% CTR, while all 3 Samsung devices had CTRs between 0.53% and 0.58%. Read more »
May 30, 2012
Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers have opened a retail email on their mobile phone, with that proportion rising to 37% among consumers aged under 35, 32% among business owners, and 31% among those with high educational levels of attainment. Beyond opening emails, mobile owners are also interested in receiving vouchers: according to an eDigitalResearch survey, more than half of smartphone owners would be fairly or very interested in receiving vouchers sent to their devices. Read more »
May 24, 2012
Non-phone mobile devices such as tablets accounted for 20% of mobile marketing impressions during the first quarter of 2012, compared to 15% in Q1 of 2011, according to a report by Millennial Media. The independent mobile platform provider measured impressions across its own platform, garnering data about the top 20 mobile phones, top 10 mobile device manufacturers, leading mobile device operating systems and top mobile app categories ranked by impressions. Read more »
