June 19, 2013
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The report shows that household discretionary spend among gay men trails their heterosexual counterparts ($15,100 vs. $17,400), and the same is the case with lesbian women ($15,000 vs. $16,000). However, on a per capita basis, discretionary spend is higher among gay men ($6,794) than heterosexual men ($6,041). Read more »
June 19, 2013
Almost 6 in 10 "digital dads" (fathers with children under 18 in the household, who own a smartphone) claim to have acted on a mobile coupon offer, compared to 46% of mothers with smartphones and 31% of those without kids in the household, per results [pdf] from a Placecast survey conducted by Harris Interactive. And digital dads not currently receiving mobile alerts are open to receiving them: 7 in 10 reported being at least somewhat interested in getting them from merchants, provided they were on an opt-in basis. Read more »
June 13, 2013
A recent study from Arbitron found that when it came to mobile commerce, the top web domains tended to have higher reach than the top applications, but that users tended to spend far more time with the apps. New data from Nielsen [download page] supports that latter finding on a broader level, revealing that in March 2013 both smartphone and tablet (limited to iPad) owners spent far more time with apps than on the mobile web. Overall, smartphone users spent just 13% of their time using the mobile web, and iPad users a relatively larger - but still minor - 24%. Read more »
June 12, 2013
[Editor's Note: This is the latest quarterly update to this article, this time containing Q1 2013 data and trend analysis.] There's a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute. According to the most recent cross-platform report [download page] from Nielsen, traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1. Read more »
June 11, 2013
Few viewers are drawn to TV shows because they saw something about them on social media, finds the Council for Research Excellence (CRE) in a new study [pdf], and despite the buzz about social TV, daily interaction with social media concerning TV is still relegated to a small minority of consumers. But, the study finds there is significant room for growth: the proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%), and the data also shows that social plays a bigger role in drawing viewers to new than existing shows. Read more »
June 11, 2013
Tablet adoption is rising quickly, and has reached majority penetration in certain segments of the population, according to [pdf] results from a new survey conducted by the Pew Research Center's Internet & American Life Project. In the latest survey fielded last month, Pew found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012. Looking at the demographics of tablet ownership, the latest study finds that adoption spikes in the 35-44 age bracket, and appears to rise alongside educational attainment and household income level. Read more »
June 10, 2013
Many LGBT mobile owners put their devices to use for travel and shopping, reveals a new study from Digitas. Comparing the shopping activities of gay men and lesbians, the study reveals that much like the population at-large, men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%); use shopping applications (38% vs. 28%); and buy items on their mobile devices (32% vs. 29%). The study also finds that roughly one-quarter of respondents have purchased a hotel stay (25%) or flight (23%) from their device in the past 3 months. Read more »
June 7, 2013
61% of American cell phone owners can be classified as smartphone owners, according to a new study [pdf] from the Pew Research Center's Internet & American Life Project. That's slightly higher than a recent comScore estimate of 58% mobile market penetration (though that was in the 13+ population, rather than the adult population), and leads the researchers to note that it means that 56% of all American adults are now smartphone owners. The study notes that smartphone ownership is higher among younger age groups, and similar increases within each group alongside household income level. Read more »
June 6, 2013
While mobile consumption varies little throughout the week for the average consumer, that isn't the case for mobile mothers, details Jumptap in its latest MobileSTAT report [download page]. The Jumptap data shows that almost 40% of mothers' weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%). That spike in activity comes after a relative dip on Thursday (12.4% share) and Friday (10.5%) share, which the researchers attribute to a significant decrease in use of social and texting applications on those days. Read more »
May 31, 2013
A survey of adult smartphone and tablet owners by Prosper Mobile Insights [registration required] has found that 35% prefer to access the internet via a smartphone and 14% via a tablet, meaning that only a bare majority still prefer to use their desktop or laptop computer. In fact, a slight majority of male respondents prefer to access the internet via a smartphone (36.9%) or tablet (14.9%). Females lean a little more heavily towards the desktop or laptop, as fewer prefer to rely on their smartphones (32.7%). Read more »
