Women

Asked their motivation for deal shopping, 36% of "general market women" said that they're on a strict budgets and that deals help them live within their means and stretch their dollars, according to a survey released by Ginger. Fewer respondents cite their motivation as excitement over savings (23%), wanting to get nicer brands for less (16%), or the ubiquity of deals (habit - 14%), suggesting that if their financial situations improve, they may be less deal-driven in their shopping behavior. Read more »

A survey from M-GO of streaming media consumers finds that new TV shows (that are still on the air) are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow. That suggests that streamers are driven by a desire to watch shows on their own schedule, perhaps more so than by a particular affinity for content that can only be found online. Indeed, recent research from the IAB indicates that among online video viewers, convenience counts more as a reason to watch than content availability. Read more »

A new study from ShareThis examines the social sharing behaviors of 200,000 mothers aged 25-54 with children in the household. The analysis of their behavior across the 2.4 million sites in the ShareThis network over a 1-month period, which amounted to more than 1 million social signals, reveals that 30% of mothers shared content on the network during the period, compared to 10% of the network's overall average. Mothers were most likely to share content about parenting (18%) and movies & TV (15%), with those 2 categories alone combining to represent one-third of shares. Read more »

An in-application survey of close to 800 girls aged 6-16 shows that this young demographic is very receptive to mobile advertising. 65% of the respondents said they're likely to buy straight from a mobile ad if it offers them a means to do so, according to the study, which was conducted by MobiGirl Media. Further, 22% claim that they always tap on the ads they see in mobile apps, and 56% will tap on an ad for a product that interests them. Read more »

35% of mobile device owners watch videos on their device, per results from a study [pdf] commissioned by Telly and conducted by Harris Interactive. Among these mobile video viewers, 67% find them via social sharing, whether through social networking applications (45%), emails they open on their phone (36%) or text/MMS (29%). Close behind, 64% discover videos to watch by searching for them using a mobile application such as YouTube or Vimeo, while 41% find them via a search engine on their device. Read more »

Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. Presented with a list of uses of free time and asked to select up to 5 favorite activities, a leading 58% of men said they watch TV, with about 4 in 10 saying they listen to or play music (43%), play computer games (42%), spend time with friends (41%) and spend time with family (38%). Among women, spending time with family (57%) is most popular, closely followed by watching TV (54%), with reading (47%), spending time with friends (43%), and listening to or playing music (39%) rounding out the top 5 most frequent activities. Read more »

Some consumers are noticing brands' attempts to promote their social presences in advertising, with some media channels more likely to elicit a response than others, according to [pdf] results from a Burst Media survey of more than 2,500 US online adults. Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads. Among those who recall brands promoting their social assets in digital ads, about 6 in 10 say the efforts are very (29.4%) or somewhat (31.6%) effective in prompting social interaction with those brands. A similar percentage (58.7%) feel the same way about social cues in TV ads. Read more »

Online teens' use of social networking sites appears to have leveled out, but more are turning to Twitter, according to [pdf] results from a survey conducted by the Pew Research Center's Internet & American Life Project. In 2012, 81% of online teens (aged 12-17) surveyed reported using a social networking sites, relatively flat from 80% a year earlier. But, the proportion of teens who reported using Twitter jumped from 16% to 24% in that time span, growing to outpace adoption by adults (16% in 2012). The researchers note that not all teens think of Twitter as a social networking site, though: there is a small subset of respondents who say they do not use social networking sites, but do use Twitter. Read more »

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they "love to shop" (44% vs. 29%), per results [pdf] from an Urban Land Institute (ULI) survey conducted with Lachman Associates. While young men are more likely than young women to say that shopping is a necessary chore that they can deal with (15% vs. 9%), they're also more likely to say they shop when it's necessary, and enjoy it when they do (51% vs. 45%). Overall, the study indicates that America's youth enjoy shopping on the whole, which might explain why they're more likely than other generations to identify as "spenders" rather than "savers." Read more »

Twitter says its Promoted Tweets are working, but Twitter users may hold slightly less positive attitudes towards ads on the platform: just 1 in 10 find Twitter ads such as Promoted Tweets to be "very effective," although another 45% find them to be "somewhat effective," according to survey results from Ask Your Target Market (AYTM). But, those numbers go up among users who watch video clips within expanded tweets (including those from Vine and YouTube): 20% of this group thinks Twitter ads are very effective, and 61% think they're somewhat effective. Read more »