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Other Media, Cross-Media & Multi-Channel > Books

Who Reads Books in the US?

September 12, 2016

Pew-Demographics-US-Book-Readers-Sept2016The percentage of American adults who read books has remained relatively unchanged in the past few years, reports the Pew Research Center's Internet & American Life Project in a recent study [pdf]. Almost 3 in 4 adults say they had read a book in the 12 months prior to the survey, with printed books continuing to be the most popular format. Read more »

US Consumers’ Perception of the Advertising & PR Industry Worsens

August 22, 2016

Gallup-Consumer-Ratings-Industries-Sectors-Aug2016The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively. Read more »

Google’s Top Trending Searches of 2015, and Other Year-in-Review Lists

December 22, 2015

Google-Top-Trending-Searches-in-2015-Dec2015Lamar Odom - the former NBA star and more recent subject of a reality TV series - emerged as the top trending search of the year both in the US and globally, says Google in its year in review. Unlike last year, when news events figured prominently in the top 10 trending searches, only the Paris attacks made this year's list, which was otherwise heavy on movies and personalities. Read more »

What Are Gen Z’s Top Spare-Time Activities?

December 1, 2015

Nielsen-Gen-Z-Top-Spare-Time-Activities-Dec2015TV viewing is one of the more popular spare-time activities across generations, but for Gen Z consumers(ages 15-20) it takes a back seat to music listening and reading, per results from a Nielsen survey [download page] of more than 30,000 online consumers across 60 countries. Indeed, a leading 37% of Gen Z respondents indicated that listening to music is one of their top-3 spare-time activities, ahead of reading (27%) and watching TV (23%). Read more »

Teens’ Most Common – and Preferred – Media Activities

November 5, 2015

CommonSenseMedia-Media-Usage-Enjoyment-US-Teens-Nov2015Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media, reports Common Sense Media in a new study. Listening to music and watching TV emerge as the most frequent media activities among this demographic, though TV takes a backseat to video games among favored activities. Read more »

Teens’ Top Sources of Health Information

June 10, 2015

NorthwesternU-Teens-Top-Sources-Health-Info-Jun2015Parents are the top source of health information for teens (13-18), 55% of whom say they get "a lot" of health information from them, according to a study [pdf] from Northwestern University. While one-quarter get a lot of health information from the internet (including 1 in 10 from social media), digital remains behind health classes in school (32%) and doctors/nurses (29%) as a top source of information. Read more »

Fastest-Growing Retail Digital Commerce Categories in 2014

March 30, 2015

comScore-Fastest-Growing-Retail-Digital-Commerce-Categories-in-2014-Mar2015Source: comScore [download page]

    Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018

      Top TV Multitasking Activities, by Generation

      April 3, 2014

      Deloitte-TV-Multitasking-Behavior-by-Generation-Apr2014

        Source: Deloitte
          Notes: Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV.
            About the Data: Based on an online survey of 2,075 US consumers aged 14 and older, fielded by an independent research firm from November 11, 2013 to December 5, 2013.
              Related: Multi-Screening in the US: The How and Why

              Entertainment Advertisers on Mobile Focusing More on Brand Awareness

              November 1, 2013

              MillennialMedia-Entertainment-Advertisers-Mobile-Campaign-Goals-duringQ2-Nov2013Entertainment advertisers on the Millennial Media mobile network are looking to boost brand awareness, according to [download page] the platform's latest S.M.A.R.T. report. An analysis of the campaign goals of entertainment advertisers during Q2 reveals that a plurality 39% of the time, the campaigns were centered on brand awareness. Interestingly, just 17% of campaign goals centered on product launches and releases, a significant shift from earlier days when they accounted for a majority of campaign goals. Read more »