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Here’s What Content Marketers Want to Learn About Content Management

Here’s What Content Marketers Want to Learn About Content ManagementMarketers want to learn how to better scale their content efforts.July 21, 2017

Fewer than half (46%) of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets, according to the Content Marketing Institute’s inaugural 2017 Content... READ MORE
Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical ProfessionalsPlanned webinar and trade show attendance is rising for technical professionals, who primarily rely on desktops and laptops for digital activities.July 17, 2017

Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from an IEEE GlobalSpec Media Solutions study [pdf]. But the... READ MORE

Sponsored: 2017 Content Marketing Insights for B2B MarketersGain data-driven insights to optimize your demand generation content strategy.July 10, 2017

The 2017 Content Marketing Insights for B2B Marketers Guide is based upon a deep dive analysis into the research patterns of professionals consuming content across the NetLine network. Gain insight into the content consumption journey of professionals and... READ MORE

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