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Other Media, Cross-Media & Multi-Channel > Content Marketing

B2B Marketers Say Email Delivers the Highest ROI Leads

February 20, 2017

Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the B2B space. Read more »

Which Account-Based Marketing Tactics Seem to be Working?

February 17, 2017

Not surprisingly, the leading objective of account-based marketing (ABM) is to grow revenues per existing account, although many marketers are also hoping that ABM will increase their number of new accounts, according to a new study [download page] from Ascend2 and its Research Partners. The survey delves into the tactics marketers are finding effective as well as those requiring the most effort. Read more »

Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond

February 15, 2017

Improving the customer experience will continue to be a top opportunity in the coming years, according to a recent study [download page] from Econsultancy and Adobe. A leading 22% share of company marketers surveyed indicated that optimizing the customer experience would be their most important opportunity this year. Read more »

2017 Marketing Budget Trends, by Channel

February 13, 2017

Which channels are marketers going to be investing more - and less - in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers' plans for this year. Hint: social media marketing appears to be ripe for further spending, and enthusiasm around content marketing remains healthy. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

The Channels and Content Types B2B Marketers Say Are Generating Leads and Revenue

February 8, 2017

Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads - but it's also a bigger challenge. That's according to DemandWave's 6th annual State of B2B Digital Marketing Report [download page], which examines the channels, content types and social platforms that B2B marketers are using to generate leads. Read more »

Are Viewers Watching Business-Related Videos to Completion?

February 7, 2017

Research has shown that video is taking on a greater role for B2B content marketers. But producing a video is different from having it played - and played long enough for the message to get across. New video benchmarks from Vidyard [download page] offer an idea of completion rates for business-related videos. Hint: it depends greatly on the video's length. Read more »

These Information Sources Are Considered Most Trustworthy by B2B Buyers

February 3, 2017

Vendor websites might be one of the most used information sources by B2B buyers, but they're towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius [download page]. Instead, free trials, product demos and referrals are among the information sources that lead the way in trust and utility, per the study. Read more »

Online Shoppers Say Search Is The Most Important Factor in A Great Digital User Experience

February 3, 2017

When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience, according to [download page] a survey from Episerver. Personalized content, meanwhile, is the least important of 5 factors ranked by the most than 1,100 US online shoppers surveyed. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »