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Other Media, Cross-Media & Multi-Channel > Content Marketing

Which Content Assets Do Sales Request Most From Marketing?

March 21, 2017

Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%) are also popular, with research suggesting that these have a significant impact on buyer behavior. Read more »

What Are Marketers Finding to be the Most Effective Email List Growth Tactics?

March 20, 2017

Email continues to one of - if not the most - effective digital marketing tactics available. And while the recent focus has been on improving subscriber engagement amid declining click rates, list growth is obviously also a huge priority (and challenge). In its latest monthly report [download page], Ascend2 takes a look at the tactics that are perceived to be the most effective - and difficult to execute - for list growth. Read more »

Top 10 Marketing Charts of the Month – February 2017

March 13, 2017

This month's quick-hit set of top charts includes the following topics: budget trends, by channel; Super Bowl ads; B2B lead gen channels; trustworthy B2B info sources; Millennials' brand loyalty; distribution of affluents by generation; "most powerful" brands; how brands are using Snapchat; and the top opportunity for marketers this year. Read more »

B2B Marketers Say Email Delivers the Highest ROI Leads

February 20, 2017

Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the B2B space. Read more »

Which Account-Based Marketing Tactics Seem to be Working?

February 17, 2017

Not surprisingly, the leading objective of account-based marketing (ABM) is to grow revenues per existing account, although many marketers are also hoping that ABM will increase their number of new accounts, according to a new study [download page] from Ascend2 and its Research Partners. The survey delves into the tactics marketers are finding effective as well as those requiring the most effort. Read more »

Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond

February 15, 2017

Improving the customer experience will continue to be a top opportunity in the coming years, according to a recent study [download page] from Econsultancy and Adobe. A leading 22% share of company marketers surveyed indicated that optimizing the customer experience would be their most important opportunity this year. Read more »

2017 Marketing Budget Trends, by Channel

February 13, 2017

Which channels are marketers going to be investing more - and less - in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers' plans for this year. Hint: social media marketing appears to be ripe for further spending, and enthusiasm around content marketing remains healthy. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

The Channels and Content Types B2B Marketers Say Are Generating Leads and Revenue

February 8, 2017

Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads - but it's also a bigger challenge. That's according to DemandWave's 6th annual State of B2B Digital Marketing Report [download page], which examines the channels, content types and social platforms that B2B marketers are using to generate leads. Read more »

Are Viewers Watching Business-Related Videos to Completion?

February 7, 2017

Research has shown that video is taking on a greater role for B2B content marketers. But producing a video is different from having it played - and played long enough for the message to get across. New video benchmarks from Vidyard [download page] offer an idea of completion rates for business-related videos. Hint: it depends greatly on the video's length. Read more »