Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
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Audience Engagement with Webinars Grew Last Year
The number of unique interactions per attendee increased by 8% year-over-year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Video’s A Key Tool for Engaging Technical Buyers
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable.
Small Businesses Are Repurposing Content for Social Video Platforms
Small businesses are finding success repurposing video content into smaller clips for Instagram Reels, TikTok, and YouTube Shorts.
Google Search Ranking Factors in 2024
URL & Domain Factors are important, but nothing is as critical as text relevance.
B2B Marketers Are Leaning on Paid Social, Email for Lead Generation
Almost half of B2B marketers in the US don’t feel as though they’re generating enough leads.
What Interactions Do B2B Buyers Have During the Purchase Process?
84% of the time, the vendor that B2B buyers contact first is the one that ultimately wins their business.
Which Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year.
Content Volume – and Budgets – Expected to Increase Next Year
Marketers’ budget outlook for content seems to have grown from last year.
Netflix is Still Viewers’ Favorite Streaming Platform
Prime Video and Hulu seem to be on the ascent.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
What Are B2B Content Marketers’ Biggest Challenges?
It’s not about creating enough content, it’s about creating the right content.
Is AI in Search Changing B2B Content Strategies?
Some are sharpening their focus on user intent/answering questions.