Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Content Marketing Articles
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These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.
Thought Leadership Being Used to Connect with Various Stakeholders
Executives are worried that their thought leadership won’t stand out in a saturated market, but also see the potential for it to generate media coverage.
B2B Digital Marketers See Content as Vehicle to CX Improvement
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
1 in 3 Marketers Say They’re Not Currently Using Enough Channels
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
2021 Business Video Completion Rates and Other Benchmarks
Video lengths rose – and so did completion rates.
Media Planners Expect to Make Greater Use of Market Research
Many media planners are expecting to leverage channel research for the first time this year.
4 Points on the Use of Video in Business
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
3 Points About B2B Buyers’ Content Preferences
B2B buyers said they find research/survey reports to be their most valuable content type for researching purchases.
Last Year’s Popular #ContentMarketing Tweets Also Included These Hashtags
The most common hashtags and topics speak to the relationship between content and SEO.
B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability
B2B buyers want short content that uses research and data to support claims.
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
B2B Marketers Outline Their Biggest Challenges
B2B marketers are having troubles identifying and targeting the right audiences for their marketing campaigns.
B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
In Bid to Improve CX, B2B Marketers Look to Expand Their Retention Strategies
B2B marketers report being more focused on profitability than growth this year.