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Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Direct Media Response Rate, CPA & ROI Benchmarks in 2017Some key figures from the DMA's latest report.June 26, 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report... READ MORE
Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

Traditional Media Still the Best Way to Reach Boomers, Advertisers BelieveTV leads the way in advertisers' estimation, followed distantly by print.May 25, 2017

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and... READ MORE
Mobile Coupon Usage Up, But Traditional Formats Still Preferred

Mobile Coupon Usage Up, But Traditional Formats Still PreferredCoupons appear to have an above-average influence on Hispanics.March 14, 2017

More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail coupons is up slightly from last year (40%) and mirrors... READ MORE
Top 20 B2C Marketing Charts of 2016

Top 20 B2C Marketing Charts of 2016Our most popular B2C-related charts as determined by you, our readers.January 23, 2017

From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016’s top B2C marketing charts (we’re breaking out B2B into its own deck this year – stay tuned) showcases some macro trends running... READ MORE
Holiday 2016 Data Hub (Updated)

Holiday 2016 Data Hub (Updated)Recapping the 2016 holiday season, in numbers.January 20, 2017

Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including e-commerce) grew by 12.6%, also higher the forecasted increase... READ MORE

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