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CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life DropsDigital distribution was up by double-digits, with Food brands leading the way.August 8, 2017

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but... READ MORE
Mobile Coupon Usage Up, But Traditional Formats Still Preferred

Mobile Coupon Usage Up, But Traditional Formats Still PreferredCoupons appear to have an above-average influence on Hispanics.March 14, 2017

More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail coupons is up slightly from last year (40%) and mirrors... READ MORE
Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

Gen Z Likes Shopping In-Store; Seeing Items Encourages PurchasesNot everything is digital for these digital natives, who are highly influenced by family and friends.January 23, 2017

Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store most (67%) or some (31%) of the time, with the analysts... READ MORE
Holiday 2016 Data Hub (Updated)

Holiday 2016 Data Hub (Updated)Recapping the 2016 holiday season, in numbers.January 20, 2017

Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including e-commerce) grew by 12.6%, also higher the forecasted increase... READ MORE
What Brings Shoppers to Stores – And Keeps Them Coming Back?

What Brings Shoppers to Stores – And Keeps Them Coming Back?Email promotions are influential. But traditional advertising channels are also important, to Millennials too.December 6, 2016

Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it’s also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found... READ MORE
Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?Marketers see a bigger impact from the emergence of Millennials than from an aging population.December 5, 2016

The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA)... READ MORE

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