Category news stream

Other Media, Cross-Media & Multi-Channel > Free-Standing Inserts & Circulars

What Brings Shoppers to Stores – And Keeps Them Coming Back?

December 6, 2016

ksm-most-influential-channels-driving-in-store-visits-dec2016Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it's also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults stating that TV ads are extremely or very influential in encouraging them to shop in stores rather than online. That trailed only store circular ads (40%) and email ads/coupons (37%). Read more »

Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

December 5, 2016

nyamabrandsparkdapresy-most-influential-consumer-trends-in-next-10-years-dec2016The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and BrandSpark, in association with Dapresy. Read more »

Cyber Week Shopping Recap

December 2, 2016

adobe-cyber-week-e-commerce-stats-dec2016Now that Thanksgiving weekend and Cyber Monday are behind us, results are coming out from several results. Although the precise figures differ from one source to the next, it appears that key takeaways include a new record for e-commerce spending on Cyber Monday and yet more gains in mobile commerce. Read more »

Which Local Ad Channels Are Considered Useful, Annoying, and Influential?

August 26, 2016

AMGParade-Local-Media-Ad-Channels-Aug2016Local media users in the US tend to view print ads as more useful than annoying, but aren't quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are among the most positively viewed ads, with 52% seeing them as useful compared to just 6% finding them annoying. Read more »

Print Coupons Attract Millennials, Affluents

April 1, 2016

Valassis-US-Adults-Use-of-Coupons-Apr2016Source: Valassis [download page]

    Notes: US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents, per a Valassis survey. However, the use of paperless discounts is growing fastest, with almost half (45%) of Millennials (born 1982-1998) saying that they increased their use of paperless discounts compared to the previous year. Read more »

    Holiday 2015 Data Hub (Updated)

    January 25, 2016

    NRF-Holiday-Retail-Sales-Growth-2005-2015-Jan2016Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts contributed to the lower-than-forecast increase, per the report. Read more »

    Total Dollar Value of FSI Coupon Distributions Grew By 3.7% in 2015

    January 8, 2016

    Kantar-FSI-Coupon-Distribution-Trends-in-2015-Jan2016Source: Kantar Media

      Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to 186 billion), per new Kantar Media data. A 3.6% increase in the average face value of the coupons distributed led to a 3.7% overall rise in the dollars circulated, which equaled $515 billion. Read more »

      Top 25 Marketing Charts of 2015

      January 5, 2016

      Top25-2015-Entry2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: media and advertising trends; a focus on generations; digital marketing; B2B; customer experience; retail & e-commerce; and future trends. Read more »

      US Ad Spend Trends, by Medium, in Q2 2015

      September 21, 2015

      KantarMedia-US-Ad-Spend-Trends-in-Q2-Sept2015Source: Kantar Media

        Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower spending. Among traditional media, radio and out-of-home had relatively strong quarters, while print continued its decline. Kantar provides explanations for several of the results: Read more »

        Top 10 Marketing Charts of the Month – July 2015

        August 6, 2015

        MCTop10July-EntryThis month's quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers' top purchase influencers; trust in branded content; ad spend trends in Q1; B2B social marketing challenges; top future B2B opportunity; effective lead generation tactics; use of behavioral research; and device share of digital media time. Read more »