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Local Programming A Key Differentiator for Pay-TV

Local Programming A Key Differentiator for Pay-TVTV viewers haven't given up on live TV, either.May 15, 2017

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn’t available on OTT services such as Netflix, per Hub Entertainment Research. Each format has... READ MORE
Quality Drives Decisions to Buy Local

Quality Drives Decisions to Buy LocalConvenience and economic impact are important, but secondary factors.April 6, 2017

A majority of US adults claim to buy local at least half the time (59%) they shop for products, and one-quarter say they buy local most or all of the time, according to an AYTM survey of 1,000 US respondents. Perceived quality of goods was the top reason for... READ MORE
Mobile Page Speed Benchmarks, by Vertical

Mobile Page Speed Benchmarks, by VerticalMobile pages are falling well short of best practice ideals.March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page,... READ MORE
What Do Small Businesses Want From Mobile Apps?

What Do Small Businesses Want From Mobile Apps?Small business owners are looking for mobile apps to increase sales and improve service.March 6, 2017

Small business owners believe that social integration (20%) and mobile payment (19%) are the most valuable features of a mobile app, according to Clutch, which surveyed 355 small business owners and managers. Less important to respondents are push... READ MORE
Transparency Tops List of Media Planners’ Online Ad Concerns

Transparency Tops List of Media Planners’ Online Ad ConcernsViewability and brand safety are also concerns held by the vast majority of media planners.February 21, 2017

Ad blocking is a concern for media planners, but it doesn’t elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at... READ MORE

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