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Other Media, Cross-Media & Multi-Channel > Local & Directories / Small Biz

Mobile Page Speed Benchmarks, by Vertical

March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page, with the probability of bounce more than doubling when page load time increases from 1 to 6 seconds. Read more »

What Do Small Businesses Want From Mobile Apps?

March 6, 2017

Small business owners believe that social integration (20%) and mobile payment (19%) are the most valuable features of a mobile app, according to Clutch, which surveyed 355 small business owners and managers. Less important to respondents are push notifications (11%) and in-app scheduling (11%), per the report. Read more »

Transparency Tops List of Media Planners’ Online Ad Concerns

February 21, 2017

Ad blocking is a concern for media planners, but it doesn't elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at full-service, media services and digital ad agencies, the DPAA found that the vast majority (86%) are concerned about transparency. Read more »

App Retention Rates Still Low, But Improving

February 20, 2017

App retention continues to be a major challenge for marketers, according to a recent study [download page] by AppsFlyer which measured 3.5+ billion installs across 5,000+ apps. By day 30 after download, a mere 4.8% of organic users were active within apps on iOS devices, and only 4.5% on Android. Non-organic users were even lower. Read more »

What Are Small Businesses’ Most Important Factors When Making Tech Purchase Decisions?

January 11, 2017

Tech marketers targeting small businesses should focus on their owners, as 83% of small businesses lack an IT staff and 72% of owners say they're typically responsible for making tech buying decisions at their business. That's according to Salesforce's recent "2016 Connected Small Business Report" [pdf], which delved into how small businesses use and perceive technology. Read more »

US Adults Lack Confidence in Social Networking Platforms

January 9, 2017

Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults. Fewer than 1 in 6 respondents professed to having "a great deal" or "quite a bit" of confidence in online social networking platforms such as Facebook (15%) and Twitter (13%). Read more »

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 8, 2016

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. Read more »

More SMBs Say They Advertise on Facebook Than Use Twitter

December 1, 2016

biakelsey-smb-use-of-social-platforms-dec2016The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their businesses, up from 73.2% last year. Read more »

How Are Marketers Using Location Data?

November 28, 2016

mma-how-marketers-use-location-data-dec2016The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according to survey results [download page] from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve targeting and insights, though many also see it as useful for understanding the path to purchase and as a way for measuring ad effectiveness. Read more »

9 in 10 US Consumers Say They Read Online Reviews About Local Businesses

November 21, 2016

brightlocal-use-online-reviews-judge-local-businesses-nov2016About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year, making this the leading method for recommending local businesses, according to the latest annual Local Consumer Review Survey from BrightLocal. But while social and review sites are less commonly used, more than 9 in 10 read online reviews to determine whether a local business is good or bad, with half claiming to do so regularly. Read more »