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Other Media, Cross-Media & Multi-Channel > Local & Directories / Small Biz

What Are Small Businesses’ Most Important Factors When Making Tech Purchase Decisions?

January 11, 2017

Tech marketers targeting small businesses should focus on their owners, as 83% of small businesses lack an IT staff and 72% of owners say they're typically responsible for making tech buying decisions at their business. That's according to Salesforce's recent "2016 Connected Small Business Report" [pdf], which delved into how small businesses use and perceive technology. Read more »

US Adults Lack Confidence in Social Networking Platforms

January 9, 2017

Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults. Fewer than 1 in 6 respondents professed to having "a great deal" or "quite a bit" of confidence in online social networking platforms such as Facebook (15%) and Twitter (13%). Read more »

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 8, 2016

borrell-local-advertisers-top-sources-new-customers-dec2016Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. Read more »

More SMBs Say They Advertise on Facebook Than Use Twitter

December 1, 2016

biakelsey-smb-use-of-social-platforms-dec2016The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their businesses, up from 73.2% last year. Read more »

How Are Marketers Using Location Data?

November 28, 2016

mma-how-marketers-use-location-data-dec2016The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according to survey results [download page] from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve targeting and insights, though many also see it as useful for understanding the path to purchase and as a way for measuring ad effectiveness. Read more »

9 in 10 US Consumers Say They Read Online Reviews About Local Businesses

November 21, 2016

brightlocal-use-online-reviews-judge-local-businesses-nov2016About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year, making this the leading method for recommending local businesses, according to the latest annual Local Consumer Review Survey from BrightLocal. But while social and review sites are less commonly used, more than 9 in 10 read online reviews to determine whether a local business is good or bad, with half claiming to do so regularly. Read more »

What Tech Challenges Do Growing Small Businesses Face?

September 9, 2016

ForbesCoxBiz-Small-Biz-Tech-Challenges-Sept2016New technologies will be one of the biggest factors impacting future growth for small businesses, according to a Forbes Insights and Cox Business survey [download page] of 300 small business decision-makers. While technology has empowered small businesses through improved efficiencies, cost savings and better marketing, it has also presented some challenges. Read more »

Which Local Ad Channels Are Considered Useful, Annoying, and Influential?

August 26, 2016

AMGParade-Local-Media-Ad-Channels-Aug2016Local media users in the US tend to view print ads as more useful than annoying, but aren't quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are among the most positively viewed ads, with 52% seeing them as useful compared to just 6% finding them annoying. Read more »

SMBs Focus on Creating Relevant Content for Their Social Channels

August 2, 2016

TheAlternativeBoard-SMBs-Social-Content-Creation-Aug2016More than 8 in 10 SMBs have a social presence on at least one platform, according to study results from The Alternative Board. Respondent companies - 3 in 4 of which are B2B focused - reported spending the most of their social media time with content creation, as they hone in on crafting the right messages for their audiences. Read more »

Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention

July 1, 2016

WBRDigitalEmarsys-Retail-SMBs-Top-Digital-Channels-Jul2016Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys. Based on a survey conducted by eTail of 254 retail professionals at companies with less than $100 million in annual revenues, the study's results [download page] indicate that email marketing is the clear leader among all online activities for both acquisition and retention. Read more »