18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
Local & Directories / Small Biz Articles
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Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
Small Businesses Are Repurposing Content for Social Video Platforms
Small businesses are finding success repurposing video content into smaller clips for Instagram Reels, TikTok, and YouTube Shorts.
Is the Economic Environment Affecting SMBs’ Planned Tech Investments?
About one-quarter of SMBs said they’ve cut their tech investments or plan to do so in the next 6 months.
SMBs Are Feeling Better About Their Marketing
Fewer than half (46%) are concerned about marketing their business’ products and services effectively.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
SMBs Struggling with Customer Acquisition; Hope to Improve Social Media Marketing Skills
The challenge that requires the most time and attention from SMBs is attracting new customers.
US Public’s Trust in Big Tech, Big Business Continues to be Low
Adults are 3 times more likely to have “very little” confidence in big business as to have either a “great deal” or “quite a lot” of confidence.
SMBs Detail Their Most Important CRM Features
Reporting and analytics are top of mind for SMBs, and CRM users are reporting greater accuracy since implementation.
6 in 10 SMBs Are Using Social Media Marketing to Increase Customer Engagement and Traffic
1 in 3 SMBs have enabled social commerce for their businesses.
Room for Growth in Small Business Use of CRMs
CRM use varies widely by size of the SMB.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Some People Are Using Voice Search to Find Local Businesses, But Few Trust the Results
In the last year, two-thirds of US consumers have used a business information site to find a new business to consider using.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average...